Zach Braff - Kickstarter

Kickstarter is one website that ultimatelty defines "Crowd-sourcing" - whereby a large group collectively come together to push a product this is often done through fundings, for example alot of people give a small amount of money but together as a "crowd" raise alot. A perfect example of this is Zach Braff taking to kickstarter a website which allows for the a advertisiement of the idea and ten aloows people to fund the project.

Zach Braff has recently took to kickstarter to get a new movie funded, via crowdsourcing Zach Braff has raised more than $1m via the crowdfunding site Kickstarter towards a new film, which will be his followup to hit 2004 indie drama Garden State. This money was raised in a 24 hour period with a another 28 days to go. And his over all goal is only 2 million

This shows a perfect example when crowdsourcing goes to plan and the project is successfully completed.

Half Term Tasks

Clay Shirky:


Clay Shirky is an American writer, consultant and teacher on the social and economic effects of Internet technologies.In his book Here Comes Everybody, Shirky explains how he has long spoken in favor of crowdsourcing and collaborative efforts online.

Shirky asserts that collaborative crowdsourced work results from "a successful fusion of a plausible promise, and effective tool and an acceptable bargain with the users." He states that the promise of what the user will get out of participating in a project leads to a person's desire to get involved. Collaborators will then choose the best social networking tool to do the job. One that "must be designed to fit the job being done, and it must help people do something they actually want to do." The bargain, Shirky states, defines what collaborators expect from each other's participation in the project. Shirky's Promise, Tool, Bargain premise restates aspects of the Uses and Gratifications Theory of mass media research.

David Gauntlett:

David Gauntlett believes that Web 2.0 does exist as he's sees a shift in the way the Internet has become more collaborative. This contrasts with other people's ideas that suggest that there has been no change between Web 1.0 when you had to pay for this collaborative. It also suggests that you go from a consumer to a prosumer. The term digital immigrants come to mind this would suggest the younger people

Wikinomics Examples:

http://www.wikinomics.com/blog/index.php/2008/06/09/wikinomics-in-action-wikitecture-wins-the-founders-award/