How has the Internet changed the TV industry?

The Internet has vastly changed many industries since its 2001 boradband avalibility, however I am going to concentrate on the TV industry.

This industry has been changed through many aspects because of the Internet some being beneficial other not so much. Firstly I will talk about the not so good points, streaming/downloading websites allow medium to watch pretty much any program whether it be niche or a blockbuster resulting in a loss for production companies. The Internet is not suitable for everyone because a lot of people still do not have access to the Internet and for program's such as "House of Cards" that can now only be viewed via Netflix legally.

Although the Internet also allows for a perfect advertising/promoting tool - for example movies can now advertise via youtube which is a less more costly promotion than say via television. It also allows to target certain social groups that can relate to the genre etc of the programme. However in terms of the Internet changing TV and how we view it can also be related to the fact that years ago we would have had to wait for individual episodes to be aired on television in many cases this would involve the release of one episode a week.

However now their is the potential of watching an entire series all at once such as examples of Netflix releasing the entire series of House of Cards. Another change is that America often release their shows before the United Kingdom get the rights to air them, however there are certain"illegal" sites that allow you to watch these programs the day they are realised in America.

So could this be the new way to view television, some people think not. People don't think this would be the best way to view program's as a lot of people like to watch there shows one episode a time and also don't have access to websites such as Netflix so older generation targeted shows wouldn't get watched via these sites.

I feel that this could be the future in years to come when all the generations re up to date with the new age technologies.