Web 2.0 and the music industry
The Positives
-they can produce music without a label, using sites such as myspace.
-they can operate online without having to print a load of cd's which can cut costs
-major labels can source bands who already have an established fanbase
-they have the ability to advertise online, without having to go out and aquire a fanbase
-a wider audience can be reached
-synergetic links with other companies, such as xfactor and songs on itunes.
-this is a bad side for people who do not have internet because not everyone has it therfore if the bands is only
online then they will not be able to be heard by a lot of people.
The Negatives
-peer to peer sites where users can share file illegally over the internet which lead to piracy
-this lead to a large downfall in the music industries profit
-this weakened the divide between producers and consumers
-there is still 10:1 illegal downloads to every legal download in 2006
Digtial natives are people who are born into this new modern age of technology and are therefore
proficient in technology use. This is because they have gotten used to it being there and didnt know
about anything before it was there.
Digital immigrants are people who were born before the uprise in digital technology use and have
gotten used to being without this new prodcut.
Consider all stages of production:
-production
-distribution
-Marketing
-Exchange
-Consumption
Thursday, 21 March 2013
Spotify forges marketing partnership with coca-cola
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/spotify-forges-marketing-partnership-with-coca-cola.html
Coca-Cola has been one of Spotify's largest advertisers, and Wednesday's announcement does not call for any changes in that arrangement.
Spotify have cut a deal with coca-cola in the hope that the major instituation will expose spotify to more people and ulitmely get people to sign up. This is an agreement whereby no money is being exchanged between hands however are both saying that its a way to promote their products.
Spotify being a music streaming software that was released in the Unioted states on July, and Coca-cola being a massive brand Spotify are hoping that Coca-cola will give them an international footprint. Spotfy currently opperates in 13 countries most of which make up Europe. Coca-Cola can now use Spotify's service to instantly add music to its online marketing repertoire.
Spotify has 10 million people who use the service at least once a month. Of those, 7 million plug into the free version of Spotify, which is partially supported by ads and is available only through a computer browser. The remaining 3 million or so people pay a monthly fee for a premium, ad-free version of the service that's also available on tablets and smartphones.
Coca-Cola has been one of Spotify's largest advertisers, and Wednesday's announcement does not call for any changes in that arrangement.
Spotify have cut a deal with coca-cola in the hope that the major instituation will expose spotify to more people and ulitmely get people to sign up. This is an agreement whereby no money is being exchanged between hands however are both saying that its a way to promote their products.
Spotify being a music streaming software that was released in the Unioted states on July, and Coca-cola being a massive brand Spotify are hoping that Coca-cola will give them an international footprint. Spotfy currently opperates in 13 countries most of which make up Europe. Coca-Cola can now use Spotify's service to instantly add music to its online marketing repertoire.
Spotify has 10 million people who use the service at least once a month. Of those, 7 million plug into the free version of Spotify, which is partially supported by ads and is available only through a computer browser. The remaining 3 million or so people pay a monthly fee for a premium, ad-free version of the service that's also available on tablets and smartphones.
Sunday, 17 March 2013
Prelim, Final Product Evaluation
Preliminary Task:
After looking at several example's of newsletters for inspiration, including the analysed "Deyes High Newsletter" on my blog, I created my own mock-up followed by the creation of a final product as seen above. I included many features that make up a standardized newsletter. This included the terminology that goes on long with one, for example Slogans, Colour Scheme, Mast-head, Main image, Headline, Taglines and anchorage text. I will also talk about where I got the influences from to include these features into my own "Deyes High Newsletter". Everything I included was new at this stage as I had never used such software as Photoshop or camera techniques as the "Rule of Thirds" - so I will also be talking about my technical/physical progress throughout this unit.
Firstly the use of the slogan I have chosen "Remember to become a member", this isn't taken from anywhere however the idea to include a slogan was replicated from other newsletter style models I had looked at in the lead up to this final product.
The colour scheme I have chosen comes from a study of official Deyes High School newsletters, this being the fact that the school's colour scheme is Blue, Red, Black and White. Therefore using these colors instantly creates this form of familiar tone to the newsletter and as soon as people see this they can identify what it is within reading the title. This is common in magazines also for example audiences can identify a magazines genre and which magazine it is for example NME or Kerrang through its layout, color scheme etc.
The masthead I have chosen to use I have not created, this is the official Deyes High School title found on their school website, I have also chosen this for its familiar effect it has on the audience. I have placed it at the top of the newsletter as I have seen through my research that this is a common place to put the masthead. I faded out the background using Photoshop effects so that the "High School" part was visible in contrast to the background. I also deleted the original white background off the schools masthead so that is fitted into the newsletter better, I did this suing Photoshop by individually selecting the background and then deleting it.
The main image I have used is off a building in the school, I have taken this photo using a camera whilst applying skills/techniques I have learnt about in lessons for example the "Rule of Thirds". Where by I have positioned the camera so that if the camera was split into a grid the main feature of the image would be in the center of the picture. Once the picture had been captured I have uploaded it to Photoshop and applied a feather effect, this effect makes the image appear faded around the edges resulting in it fitting into the newsletter instead of it just sitting on top.
The headline I have chosen to use is "Newsletter" I have chosen this as it tells the audience what they are going to read, and what they can expect to be reading. I have used a font found on Photoshop and placed in center of the front page, this is because of the location I have found many of the headlines in the newsletter I have studies for research.
The Tagline I have chosen could also be considered a slogan as I have mentioned earlier on. I have placed it here as it stands out, and catches audience attention. It also has the ability to tell the audience a purpose to the newsletter etc.
Final Product:
This is the final product I have made, its comprised of several example's I have studied previously in my blog posts. Therefore taking into consideration all these style models I have studied I began to apply features into my own magazine such as Masthead, Headline, puffs/pugs, tagline, price, bar-code and main image. I have also applied theories such as male gaze theory. Also whilst completing this task I used many technological features so will talk in this analysis about my developments in this area.
So firstly I will talk about my magazines masthead, the masthead I have used has been my creation that I have done using Photoshop, I feel that where I have placed the image is good as it will be the house-style that will be kept throughout every edition of this magazines existence. I have used intialism "MK" which is in black with a drop shadow effect used to make it stand out from the background this effect also matches the natural image where by the shadow is on it, this caused a problem as I had to make the shadows match one another. I have than put "Music Key" underneath the "MK" text this tells people where it the "MK" comes from. I came up with these Ideas after looking/researching music magazines which have used this type of masthead for example the "Q" in the Q magazine, The next feature I will talk about is the tagline.
The tagline I have used at the top of the magazine front cover this position is used throughout the magazines edition therefore a house-style is created which is very important so that therefore the audience will know without reading the magazines masthead which magazine this is. I have tried to make it match my audience by using capitals making it stand out and also used red to make a certain word pop from the sentence - Then placed a faded box onto the background of the text this creates a more sophisticated look for the magazine. Once I had done this I created a price fore the magazine.
The price of the magazine was thought up after looking at magazines that I would compete with therefore I decided that in order to make my magazine affordable however to low of a price and people would feel that its cheap and tacky I gave it a standard price of £3.99.
The next feature I have created is the splash headlines these are the names of the artists that will relate to the contents of the magazine. I have made these fonts all the same therefore there is no more than three fonts used on the front cover which is from my research right as they did not use a lot of fonts as it seems disjointed from the magazine. I have used the same colors for each of them just alternating.
I have then created a bar code as this is a standard that is needed throughout the magazine industry I have placed mine on the front cover although some magazine companies place them on the back of the magazine.
The next feature I have used is the tagline, this tagline is "WORLDS GREATEST" this refers to the magazine and I have placed it at the bottom, in some ways you could say this is an incentive for the audience as this is what magazines do to encourage people to buy the magazine separating themselves from all the other magazines, however I have used an incentive in the magazine which is Free CD with purchase this is done by many magazines also relates to Ashley Warner the new upcoming star and the main feature of the magazine.
I then created an image using Photoshop for the background of the front cover, to create this cover a lot of skill was needed as it involves keeping some of the image whilst removing other bits, I have erased some things out of the image as i felt they didn't comply with the rest of the magazine for example I removed a stone pole from the fence behind Ashley Warner. Once this was completed I then went and edited the lips and the colour of the top, in order to do this I made a duplicate layer and then made that layer black and white whereby I then went back to the original and selected the colour of the lips once this was done I could rub out the black and white layer to keep the lip shade and the top shade. In order to make the photograph work with the text etc, some text had to be moved as its important in any music magazine that nothing conflicts with the image therefore I took the image and brought it in front of the text to create the look I have in the above image. I also believe that the costume I have chosen is good as it is trendy and meeting my audiences needs (teens) as they will keep up with fashion and gain fashion advice through celebrities and what they wear. I have applied this due to research I have done as seen previously in my blog I have made a blog post about how costume is used in magazines.
Theories that I have applied are....
Technological advances
So firstly I will talk about my magazines masthead, the masthead I have used has been my creation that I have done using Photoshop, I feel that where I have placed the image is good as it will be the house-style that will be kept throughout every edition of this magazines existence. I have used intialism "MK" which is in black with a drop shadow effect used to make it stand out from the background this effect also matches the natural image where by the shadow is on it, this caused a problem as I had to make the shadows match one another. I have than put "Music Key" underneath the "MK" text this tells people where it the "MK" comes from. I came up with these Ideas after looking/researching music magazines which have used this type of masthead for example the "Q" in the Q magazine, The next feature I will talk about is the tagline.
The tagline I have used at the top of the magazine front cover this position is used throughout the magazines edition therefore a house-style is created which is very important so that therefore the audience will know without reading the magazines masthead which magazine this is. I have tried to make it match my audience by using capitals making it stand out and also used red to make a certain word pop from the sentence - Then placed a faded box onto the background of the text this creates a more sophisticated look for the magazine. Once I had done this I created a price fore the magazine.
The price of the magazine was thought up after looking at magazines that I would compete with therefore I decided that in order to make my magazine affordable however to low of a price and people would feel that its cheap and tacky I gave it a standard price of £3.99.
The next feature I have created is the splash headlines these are the names of the artists that will relate to the contents of the magazine. I have made these fonts all the same therefore there is no more than three fonts used on the front cover which is from my research right as they did not use a lot of fonts as it seems disjointed from the magazine. I have used the same colors for each of them just alternating.
I have then created a bar code as this is a standard that is needed throughout the magazine industry I have placed mine on the front cover although some magazine companies place them on the back of the magazine.
The next feature I have used is the tagline, this tagline is "WORLDS GREATEST" this refers to the magazine and I have placed it at the bottom, in some ways you could say this is an incentive for the audience as this is what magazines do to encourage people to buy the magazine separating themselves from all the other magazines, however I have used an incentive in the magazine which is Free CD with purchase this is done by many magazines also relates to Ashley Warner the new upcoming star and the main feature of the magazine.
I then created an image using Photoshop for the background of the front cover, to create this cover a lot of skill was needed as it involves keeping some of the image whilst removing other bits, I have erased some things out of the image as i felt they didn't comply with the rest of the magazine for example I removed a stone pole from the fence behind Ashley Warner. Once this was completed I then went and edited the lips and the colour of the top, in order to do this I made a duplicate layer and then made that layer black and white whereby I then went back to the original and selected the colour of the lips once this was done I could rub out the black and white layer to keep the lip shade and the top shade. In order to make the photograph work with the text etc, some text had to be moved as its important in any music magazine that nothing conflicts with the image therefore I took the image and brought it in front of the text to create the look I have in the above image. I also believe that the costume I have chosen is good as it is trendy and meeting my audiences needs (teens) as they will keep up with fashion and gain fashion advice through celebrities and what they wear. I have applied this due to research I have done as seen previously in my blog I have made a blog post about how costume is used in magazines.
Theories that I have applied are....
Technological advances
Thursday, 7 March 2013
Online Streaming
History of it:
Attempts to display media on computers dates back to mid 20th century, although no progress was made due to high costs. However during the 1980's - 1990's personal computers became powerful enough to display various media. It wasn't till late 1990's early 2000's that the internet became more widely used an bandwidth was increased.
How its used:
Streaming is used by anyone locally from their own home, it requires an Internet connection and a device which if you go into the majority of houses these days you find both of these. When on the device it is as easy as searching for streaming sites such as project free TV etc and then search their server for the required show/movie. These streams are uploaded by anyone making this an example of wikinomics due to the collaborative effect it has. Therefore this shows how easy it is to stream in comparison to download. However this hasn't gone un-noticed as there's no such places as Netflix which charge a cost however provide a quality service for a small price. We have recently seen a rises in popularity for this product. It is now known for it combating illegal streams and downloads.
Big online streaming sites:
There are many online streaming sites however some are better than others for example a major one is project free TV however this is only of recent as the major one used to be surfthechannel although is now closed down. Although this goes to show that when one site is closed another will take its place because its so easy to set up. And also they are hard to shut down as the creators are technically not doing anything wrong as they don't upload the illegal content.
A major player in online streaming is spotify this is a software that always users to listen to music without purchasing it, this is beginning to rise in popularity recently. It has new features such as connecting to Facebook and sharing music with friends. It also suggests music similar to previously listen music.
Attempts to display media on computers dates back to mid 20th century, although no progress was made due to high costs. However during the 1980's - 1990's personal computers became powerful enough to display various media. It wasn't till late 1990's early 2000's that the internet became more widely used an bandwidth was increased.
How its used:
Streaming is used by anyone locally from their own home, it requires an Internet connection and a device which if you go into the majority of houses these days you find both of these. When on the device it is as easy as searching for streaming sites such as project free TV etc and then search their server for the required show/movie. These streams are uploaded by anyone making this an example of wikinomics due to the collaborative effect it has. Therefore this shows how easy it is to stream in comparison to download. However this hasn't gone un-noticed as there's no such places as Netflix which charge a cost however provide a quality service for a small price. We have recently seen a rises in popularity for this product. It is now known for it combating illegal streams and downloads.
Big online streaming sites:
There are many online streaming sites however some are better than others for example a major one is project free TV however this is only of recent as the major one used to be surfthechannel although is now closed down. Although this goes to show that when one site is closed another will take its place because its so easy to set up. And also they are hard to shut down as the creators are technically not doing anything wrong as they don't upload the illegal content.
A major player in online streaming is spotify this is a software that always users to listen to music without purchasing it, this is beginning to rise in popularity recently. It has new features such as connecting to Facebook and sharing music with friends. It also suggests music similar to previously listen music.
Wednesday, 6 March 2013
The role of ITunes
When did iTunes get introduced?
iTunes was initially introduced in 2001 on January 9th
What services did it offer?
iTunes offered an legal way to download albums and singles . And upload CDs onto your personal profile.
How has it changed the music industry?
iTunes has encouraged the rise of portable music: Itunes working off Mp3's that can be then stored on portable devices such as apples ipphone or ipods or other technologies such as mobile phones ettc. This therefore does not require any CD in the process therefore that medium is wiped out.
Death by brick and mortar: This describes the idea that its becoming natural for younger generation to not have to leave there house to purchase their chosen music, also easier and have access to a much more wider genre list. This is therefore resulting in the closure of stores such as we have seen recently HMV.
Good bye album hello single:
How has the platform changed between its inception and present day?
http://www.csmonitor.com/USA/Society/2010/0226/Three-ways-iTunes-and-its-10-billion-in-sales-changed-music-industry
iTunes was initially introduced in 2001 on January 9th
What services did it offer?
iTunes offered an legal way to download albums and singles . And upload CDs onto your personal profile.
How has it changed the music industry?
iTunes has encouraged the rise of portable music: Itunes working off Mp3's that can be then stored on portable devices such as apples ipphone or ipods or other technologies such as mobile phones ettc. This therefore does not require any CD in the process therefore that medium is wiped out.
Death by brick and mortar: This describes the idea that its becoming natural for younger generation to not have to leave there house to purchase their chosen music, also easier and have access to a much more wider genre list. This is therefore resulting in the closure of stores such as we have seen recently HMV.
Good bye album hello single:
How has the platform changed between its inception and present day?
http://www.csmonitor.com/USA/Society/2010/0226/Three-ways-iTunes-and-its-10-billion-in-sales-changed-music-industry
The role of Napster in 2001
What is Napster and why is it special?
Napster is the name given to the music focused online website, that was originally founded in 2001 as a peer to peer file sharing Internet service. It was so special because its known for being the first peer to peer illegal downloading site therefore the modern "bootleg pirating" method.
What was the response from consumers?
Consumers such as small bands had the ability to put their own music on Napster, giving them a free method of sharing their music to audiences - also could be considered a advertising strategy.
What was the response from artists?
The artist perception varied as to who they where, whether they be a major artist or a minor artist. As the minor artists enjoyed the opportunity to release free music etc. However artists such as Metallica did not agree with Napster at all. This is such an historic moment as it was the first case where a artist was suing a peer to peer file sharing software.
What happened to Napster?
Napster was eventually sued out of business due to there illegal materials and sat dormant for years until resurfacing as a competitor for spotify.
Napster is the name given to the music focused online website, that was originally founded in 2001 as a peer to peer file sharing Internet service. It was so special because its known for being the first peer to peer illegal downloading site therefore the modern "bootleg pirating" method.
What was the response from consumers?
Consumers such as small bands had the ability to put their own music on Napster, giving them a free method of sharing their music to audiences - also could be considered a advertising strategy.
What was the response from artists?
The artist perception varied as to who they where, whether they be a major artist or a minor artist. As the minor artists enjoyed the opportunity to release free music etc. However artists such as Metallica did not agree with Napster at all. This is such an historic moment as it was the first case where a artist was suing a peer to peer file sharing software.
What happened to Napster?
Napster was eventually sued out of business due to there illegal materials and sat dormant for years until resurfacing as a competitor for spotify.
Tuesday, 5 March 2013
Napster era finally dead?
Since the birth of Napster in the late 1990's in been a issue to stem the illegal downloads surfacing online. However many attempts to do so, a new one has been invented - it involves the MPAA and RIAA who plan to monitor peer to peer file sharing sites and catch people uploading/downloading TV shows, movies or music. Then when caught they will make note of your IP address and then send it to the users internet provider.The ISPs — AT&T, Verizon, Comcast, Time Warner, and Cable-vision all have agreed to then send the user 6 warnings each of a different scale the six warnings are:
1) Firstly its a simple warning.
2) Next comes the acknowledgement phase, whereby the user must confirm that they have seen this warning.
3) The Mitigation phase - this is the final stage whereby the internet provider will either block the user from using the internet or throttle their internet speed almost to an unbearable rate. Although non will terminate your account as they still want the money.
However it has its critics, for example privacy advocates argue and are most worried about the miss identification of the illegal user. Other argue that such places as internet cafe's etc could be affected although they say that these will not be targeted.
I feel that this idea will not work although it has the ability too until we get to stage 6 of the warning system the Mitigation phase this is because its all about profit they will not actually terminate a user because they will loose out on too much money. However with the other stages is has the ability too scare people into not downloading etc and the fact its being done in such as easy way also.
1) Firstly its a simple warning.
2) Next comes the acknowledgement phase, whereby the user must confirm that they have seen this warning.
3) The Mitigation phase - this is the final stage whereby the internet provider will either block the user from using the internet or throttle their internet speed almost to an unbearable rate. Although non will terminate your account as they still want the money.
However it has its critics, for example privacy advocates argue and are most worried about the miss identification of the illegal user. Other argue that such places as internet cafe's etc could be affected although they say that these will not be targeted.
I feel that this idea will not work although it has the ability too until we get to stage 6 of the warning system the Mitigation phase this is because its all about profit they will not actually terminate a user because they will loose out on too much money. However with the other stages is has the ability too scare people into not downloading etc and the fact its being done in such as easy way also.
Record Industry see's slight growth for first time since napster
The global record industry has reported a 0.3% higher revenue in 2012 than they where in 2011.
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