Spotify forges marketing partnership with coca-cola

http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/spotify-forges-marketing-partnership-with-coca-cola.html

Coca-Cola has been one of Spotify's largest advertisers, and Wednesday's announcement does not call for any changes in that arrangement.

Spotify have cut a deal with coca-cola in the hope that the major instituation will expose spotify to more people and ulitmely get people to sign up. This is an agreement whereby no money is being exchanged between hands however are both saying that its a way to promote their products.

Spotify being a music streaming software that was released in the Unioted states on July, and Coca-cola being a massive brand Spotify are hoping that Coca-cola will give them an international footprint. Spotfy currently opperates in 13 countries most of which make up Europe. Coca-Cola can now use Spotify's service to instantly add music to its online marketing repertoire.

Spotify has 10 million people who use the service at least once a month. Of those, 7 million plug into the free version of Spotify, which is partially supported by ads and is available only through a computer browser. The remaining 3 million or so people pay a monthly fee for a premium, ad-free version of the service that's also available on tablets and smartphones.