Barack Obama's campaign manager Jim Messina took to YouTube with an expletive laded post holiday message for supporters, however when the numbers where counted Obama's aided now $1 billion to have been raised for the 2012 campaign. This broke the 10 figure milestone, the reason for this is it brought in more small dollar fundraising through email, social media, mobile and its websites during the final months
It was said that his team raised $690 million digitally in 2012 this was a significant raise on the $500 million raised for the 2008 campaign.
Obama's twitter followers raised from 7 million to 23 million, he is the 5th most followed person on twitter.
Although the opposition had people following him who had more money, Obama's small donations won him the day (more of less). This links to the Chris Anderson's "Long Tail" theory.
Wednesday, 30 January 2013
Sunday, 27 January 2013
Theory 2: Wikinomics Tapscott + Williams 2006
Definition:
The theory and practice of mass collaboration using electronic communications.
1: Peering -
The free sharing of materials over the internet, this is good news for businesses as it cuts distribution costs to almost zero however its bad news for people who want to protect their materials. Therefore it will change change economics beyond recognition. A contemporary media example for peering is the "Cut for Bieber" story. This involved the die hard Justin Bieber fans who when they found out Justin Bieber was smoking they would create images cutting themselves with the title "Cut for Bieber". This began to spread as more and more people did it.
2: Free Creativity -
This is a natural and positive outcome of the free market, i means that its hard to regulate. This is achieved by the materials being protected however it allows for materials to be remixed. A perfect example of this would be YouTube, a internet site that allows people to be creativity whether that be drawing to music etc. It gives them the chance to show the world not just a small society there product.
3: Democratized -
The media is democratised by peering, free creativity and we media. A example of this is Wikipedia, a free encyclopedia, therefore anyone can use it when ever they want to. It operates by none specialist editing the information that can be changed by any one at any time.
4: Thinking Globally -
The internet allows people from all over the world to communicate as they would gong to a "coffee shop". An example of this would be such as the Liverpool website where people can talk about their views on the football. This would more than likely be used by Liverpool fans specifically.
5: Perfect Storm -
This describes the idea that business know realise that in order to succeed internationally they need to use Web 2.0 tools. An example of this is the closure of Blockbuster because it it used the Web 2.0 tools then they would of been ale to compete with such companies as Amazon.
The theory and practice of mass collaboration using electronic communications.
1: Peering -
The free sharing of materials over the internet, this is good news for businesses as it cuts distribution costs to almost zero however its bad news for people who want to protect their materials. Therefore it will change change economics beyond recognition. A contemporary media example for peering is the "Cut for Bieber" story. This involved the die hard Justin Bieber fans who when they found out Justin Bieber was smoking they would create images cutting themselves with the title "Cut for Bieber". This began to spread as more and more people did it.
2: Free Creativity -
This is a natural and positive outcome of the free market, i means that its hard to regulate. This is achieved by the materials being protected however it allows for materials to be remixed. A perfect example of this would be YouTube, a internet site that allows people to be creativity whether that be drawing to music etc. It gives them the chance to show the world not just a small society there product.
3: Democratized -
The media is democratised by peering, free creativity and we media. A example of this is Wikipedia, a free encyclopedia, therefore anyone can use it when ever they want to. It operates by none specialist editing the information that can be changed by any one at any time.
4: Thinking Globally -
The internet allows people from all over the world to communicate as they would gong to a "coffee shop". An example of this would be such as the Liverpool website where people can talk about their views on the football. This would more than likely be used by Liverpool fans specifically.
5: Perfect Storm -
This describes the idea that business know realise that in order to succeed internationally they need to use Web 2.0 tools. An example of this is the closure of Blockbuster because it it used the Web 2.0 tools then they would of been ale to compete with such companies as Amazon.
Wednesday, 23 January 2013
Russel Brand/Johnathan Ross phone call in
http://www.youtube.com/watch?v=Cqt9rZR8pzk
In 2008 During the Russell Brand Show on BBC Radio 2, with Johnathan Ross as a guest they rang up Andrew Sach and got though to his voice mail where they then made several messages about his grand-daughter the first way talking about a false allegation of her sleeping with Russell Brand, this comment made by Johnathan Ross. The next two messages where meant to apologies however they made it worse. It resulted in the BBC getting fined by OFCOM £150,000, and Ross was suspended for 12 weeks without pay.
What, in your opinion, was the problem with this broadcast?
In my opinion, there where many problems with this broadcast, firstly being the fact that this wasn't alive broadcast it was pre-recorded meaning that the producers or regulators could of pulled it from circulation. However as we know this had knock on effects for both Johnathan Ross and the BBC being fined by the regulators OF-COM. Another problem is the blatant harassment of an elderly man - where they named a family member and gave away private details. This was obvious from watching the video clip.
Why was this particular case of blatant disregard of OFCOM regulations highlighted?
I see this as a direct blatant disregard of OFCOM regulations, as BBC Radio 2 is recognized and known for it toned down, mature conversations, enter the Russell Brand show where offensive language was used to harass an elderly man (whether they classed it as light hearted banter at the time). An example of this is when Johnathan Ross said that Russell f**ked your grand-daughter.
What was hoped to be gained by OFCOM punishing BBC/Ross?
Ofcom as a regulator need to act upon these incidents so that the same or other broadcaster don't make these mistakes again, or feel they can get away with it this is why Ofcom fined BBC £150,000. This stamps out the problem this is done by many regulators in any industry - serious punishments stop issues like this occurring in the future.
Was it right to punish Brand/Ross? Why?
I feel it was right to punish them because it was a despicable action that they carried out, although I think a major blame was that the producers still let the show air later on - because they should of known that this did not co-hear to the regulations that OFCOM have set out.
What do you think should have happened to Brand/Ross?
As we know Johnathan Ross was put out of work for 12 weeks without being paid, this I feel was a justifiable punishment, however Russell Brand carries this image with him, the idea of him is that it speaks what he feels and raises controversial issues. However I feel that he should of been out of work like Johnathan Ross was.
Does this case highlight the need to regulate the media?
I feel it does highlight the need to regulate the media, this is because if without these regulating bodies the media would be filled with these type of controversial issues. It results in the privacy of people and also stops lies being spread in the media such as ASA which covers adverts they often stop adverts that promote a image that is not true.
In 2008 During the Russell Brand Show on BBC Radio 2, with Johnathan Ross as a guest they rang up Andrew Sach and got though to his voice mail where they then made several messages about his grand-daughter the first way talking about a false allegation of her sleeping with Russell Brand, this comment made by Johnathan Ross. The next two messages where meant to apologies however they made it worse. It resulted in the BBC getting fined by OFCOM £150,000, and Ross was suspended for 12 weeks without pay.
What, in your opinion, was the problem with this broadcast?
In my opinion, there where many problems with this broadcast, firstly being the fact that this wasn't alive broadcast it was pre-recorded meaning that the producers or regulators could of pulled it from circulation. However as we know this had knock on effects for both Johnathan Ross and the BBC being fined by the regulators OF-COM. Another problem is the blatant harassment of an elderly man - where they named a family member and gave away private details. This was obvious from watching the video clip.
Why was this particular case of blatant disregard of OFCOM regulations highlighted?
I see this as a direct blatant disregard of OFCOM regulations, as BBC Radio 2 is recognized and known for it toned down, mature conversations, enter the Russell Brand show where offensive language was used to harass an elderly man (whether they classed it as light hearted banter at the time). An example of this is when Johnathan Ross said that Russell f**ked your grand-daughter.
What was hoped to be gained by OFCOM punishing BBC/Ross?
Ofcom as a regulator need to act upon these incidents so that the same or other broadcaster don't make these mistakes again, or feel they can get away with it this is why Ofcom fined BBC £150,000. This stamps out the problem this is done by many regulators in any industry - serious punishments stop issues like this occurring in the future.
Was it right to punish Brand/Ross? Why?
I feel it was right to punish them because it was a despicable action that they carried out, although I think a major blame was that the producers still let the show air later on - because they should of known that this did not co-hear to the regulations that OFCOM have set out.
What do you think should have happened to Brand/Ross?
As we know Johnathan Ross was put out of work for 12 weeks without being paid, this I feel was a justifiable punishment, however Russell Brand carries this image with him, the idea of him is that it speaks what he feels and raises controversial issues. However I feel that he should of been out of work like Johnathan Ross was.
Does this case highlight the need to regulate the media?
I feel it does highlight the need to regulate the media, this is because if without these regulating bodies the media would be filled with these type of controversial issues. It results in the privacy of people and also stops lies being spread in the media such as ASA which covers adverts they often stop adverts that promote a image that is not true.
Saturday, 19 January 2013
Blockbuster
"The biggest surprise about today's news about Blockbuster is that the admistrators believe the core of the business is still profitable"
Blocbuster have gone into adminstration for the same reason as HMV they are not m,aking a internet presence and therefore other places are making more DVD sales than they are. These places are such as Netflix or LoveFilm which stores thousands of movies ready to stream at hoime for only £5.99 per month. These two online presences are competing with one another, however it would seem apparent that Blockbuster cannot compete. Blockbuster face the closing of 1,440 stores in comparrison to the 807 Woolsworth stores that closed just four years ago.
This is for the simple fact that customers are finding easier, quicker and cheaper methods of getting the content they want.
Once again Chris Anderon's Long Tail Theory can be applied to this story as using these online methods of gicing to the consumers what they want, they are able to store the most unusual of film genre etc. In comparrison to Blockbuster only storing those movies that are seen to be guarteed alot of sales. Therefore they do not have the space to store the niche products that only small amounts of people buy. And the online presence is a cheaper, faster and easier method of consuming.
Blocbuster have gone into adminstration for the same reason as HMV they are not m,aking a internet presence and therefore other places are making more DVD sales than they are. These places are such as Netflix or LoveFilm which stores thousands of movies ready to stream at hoime for only £5.99 per month. These two online presences are competing with one another, however it would seem apparent that Blockbuster cannot compete. Blockbuster face the closing of 1,440 stores in comparrison to the 807 Woolsworth stores that closed just four years ago.
This is for the simple fact that customers are finding easier, quicker and cheaper methods of getting the content they want.
Once again Chris Anderon's Long Tail Theory can be applied to this story as using these online methods of gicing to the consumers what they want, they are able to store the most unusual of film genre etc. In comparrison to Blockbuster only storing those movies that are seen to be guarteed alot of sales. Therefore they do not have the space to store the niche products that only small amounts of people buy. And the online presence is a cheaper, faster and easier method of consuming.
HMV
HMV sadly remains as the last major music retailer, but for how long... its demise seems inevitable - this is unless a buyer steps in as it stands HMV are in adminstration. The idea of shopping in stores for your music seems to be outdated as other methods of purchasing are in for exmaple amazon or play.com provide a cheaper and easier way to get music. The only reason people seem to want to buy music in stores is for the nostagic feeling.
Chirs Anderson's Long Tail Theory can be applied to this as suggests that HMV not being a major online presence, not selling those niche products that other music retailers do sell. As I know that HMV only really sell the major hits such as your Justin Bieber's etc.
Chirs Anderson's Long Tail Theory can be applied to this as suggests that HMV not being a major online presence, not selling those niche products that other music retailers do sell. As I know that HMV only really sell the major hits such as your Justin Bieber's etc.
Thursday, 17 January 2013
Advertising Standards Authority
What is the stated purpose of the ASA?
The ASA regulate the UK advertising across all media there work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on resposibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisments, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisments from the state bodies who were the former regulatory body for advertisments.
What had it previously regulated?
Before ASA where able to cover broadcasted media i.e. Tv and Radio adverts they previously existed to cover printed media.
Now spend some time looking at some of the adjusications made by the ASA and by the PCC.
The ASA regulate the UK advertising across all media there work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on resposibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisments, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisments from the state bodies who were the former regulatory body for advertisments.
What had it previously regulated?
Before ASA where able to cover broadcasted media i.e. Tv and Radio adverts they previously existed to cover printed media.
Now spend some time looking at some of the adjusications made by the ASA and by the PCC.
Press Complaints Commision
In 2012 what proportion of complaints made to the PCC where about accuracy in reporting?
In 2012 the proportion of complaints made to the PCC about the accuracy in reports was 61%.
What proportion of compalints where related to intrusion into privacy?
In 2012 the proportion of complaints made to the PCC about the intrusion of privacy was 15%.
Who was the code drawn up by?
The code was drawn up by the editors themselves and also covers the way in which the news is gathered by the journalists and editors and also how this news is reported.
How do the PCC justify their self regulation of their industry?
How is the PCC funded?
The PCC is funded via newspaper and magazines. A levy is also raised by the Press Standard Board of Finance which helps to pay for the PCC, also the PCC receives no funding from the Government at all. This does not make much sense as the PCC will be less obligated to punish newspapers and magazines more severely with fines etc as they are the ones that are paying for the PCC itself.
List the 16 main headings of the code of practise of the PCC
The sixteen main headings are:
- Accuracy
- Oppurtunity to reply
- Privacy
- Harassment
- Intrusion into grief or shock
- Children
- Children in sex cases
- Hospitals
- Reporting in crime
- Clandestine devices and subterfuge
- Victims of sexual assault
- Discrimination
- Financial Journalism
- Confidential Sources
- Witness Payments In Criminal Trails
- Payment To Criminals
Wednesday, 16 January 2013
Ofcom Regulation
Which media does Ofcom handle complaints about?
Ofcom as a regulation body cover many areas of the media, these areas are;
Television and radio: Ofcom licenses all UK commercial television and radio services in the UK.
Telephone and broadband: Ofcom regulates the UK telecoms sector, defining and enforcing the conditions by which all mobile and fixed-line phone and broadband companies must abide.
Spectrum licensing ad protection: Ofcom is responsible for the management, regulation, assignment and licensing of the electromagnetic spectrum in the UK
Postal services: In October 2010 the UK Government announced plans for Ofcom to inherit the functions of Postcom as part of a wider set of public service austerity measures
Consultations: Ofcom makes extensive use of consultations with industry and the public to help it make decisions based upon the evidence presented.
What aspects of a programme broadcast on commercial radio and TV can consider?
The aspects that Ofcom can consider about TV and commercial radio are a wide variety. This can range from the content of the programme or commercial radio broadcast. It includes harmful or offensive material and unfair treatment or infringement of privacy.
What issues can it consider relating to programmes broadcast by the BBC?
What issues can it consider relating to sponsorship?
Companies can have their products represented on TV shows, this is known as sponsorship. However is a TV show uses the product without permission then Ofcom will step in as they regulate this issue.
An example of this is in TV shows its very apparent that the logo of the product is on full view, if there is no sponsorship to be seen the item would not have a logo on it or any feature to suggest it being a specific brand.
What sanctions can impose on media institutions?
Ofcom can:
Direct a broadcaster not to repeat a advertisement or a television show
Direct a broadcaster to publish a correction or judgement
They can also fine a broadcasteer or revoke a license it can even shorten one this excludes bbc, channel 4 or S4C
What is not within its remit?
Ofcom as a regulation body cover many areas of the media, these areas are;
Television and radio: Ofcom licenses all UK commercial television and radio services in the UK.
Telephone and broadband: Ofcom regulates the UK telecoms sector, defining and enforcing the conditions by which all mobile and fixed-line phone and broadband companies must abide.
Spectrum licensing ad protection: Ofcom is responsible for the management, regulation, assignment and licensing of the electromagnetic spectrum in the UK
Postal services: In October 2010 the UK Government announced plans for Ofcom to inherit the functions of Postcom as part of a wider set of public service austerity measures
Consultations: Ofcom makes extensive use of consultations with industry and the public to help it make decisions based upon the evidence presented.
What aspects of a programme broadcast on commercial radio and TV can consider?
The aspects that Ofcom can consider about TV and commercial radio are a wide variety. This can range from the content of the programme or commercial radio broadcast. It includes harmful or offensive material and unfair treatment or infringement of privacy.
What issues can it consider relating to programmes broadcast by the BBC?
What issues can it consider relating to sponsorship?
Companies can have their products represented on TV shows, this is known as sponsorship. However is a TV show uses the product without permission then Ofcom will step in as they regulate this issue.
An example of this is in TV shows its very apparent that the logo of the product is on full view, if there is no sponsorship to be seen the item would not have a logo on it or any feature to suggest it being a specific brand.
What sanctions can impose on media institutions?
Ofcom can:
Direct a broadcaster not to repeat a advertisement or a television show
Direct a broadcaster to publish a correction or judgement
They can also fine a broadcasteer or revoke a license it can even shorten one this excludes bbc, channel 4 or S4C
What is not within its remit?
Friday, 11 January 2013
Research - Amazon AutoRip. Play.Com Jersey Retailer
Amazon Link:
/http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/
http://www.bbc.co.uk/news/technology-20972027
Definition:
Amazon has added a new technology to its services called AutoRip. AutoRip is a new service that is only available in the US as of now and is designed to try and take the reigns from Apple in the music business. AutoRip allows users that have bought physical copies of CDs from amazon to listen to the digital versions of the tracks that will will be automatically stored on their amazon cloud account and can be played using the online amazon player in a web browser or using an android, iPhone Kindle Fire and Other tablets.
Play.com Links:
http://www.bbc.co.uk/news/world-europe-jersey-20953357
Definition:
Jersey based Play.com have announced that they will no longer be seling products directly to customers anymore. This is due to the closing of the Low Value Consignment Relief that would allow stores to sell products that are lower than £15 in value VAT Free. It has been said that all 147 Staff from the Jersey based office are to be made redundant as well as 67 staff from the Cambridge and Bristol offices. The closing of the Low Value Consignment Relief loophole has been a major hammer blow to the company causing many redundancies and may harm the business further as the only people selling items on Play.com will now be third parties.
(Work done by Tom C and Josh F)
/http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/
http://www.bbc.co.uk/news/technology-20972027
Definition:
Amazon has added a new technology to its services called AutoRip. AutoRip is a new service that is only available in the US as of now and is designed to try and take the reigns from Apple in the music business. AutoRip allows users that have bought physical copies of CDs from amazon to listen to the digital versions of the tracks that will will be automatically stored on their amazon cloud account and can be played using the online amazon player in a web browser or using an android, iPhone Kindle Fire and Other tablets.
Play.com Links:
http://www.bbc.co.uk/news/world-europe-jersey-20953357
Definition:
Jersey based Play.com have announced that they will no longer be seling products directly to customers anymore. This is due to the closing of the Low Value Consignment Relief that would allow stores to sell products that are lower than £15 in value VAT Free. It has been said that all 147 Staff from the Jersey based office are to be made redundant as well as 67 staff from the Cambridge and Bristol offices. The closing of the Low Value Consignment Relief loophole has been a major hammer blow to the company causing many redundancies and may harm the business further as the only people selling items on Play.com will now be third parties.
(Work done by Tom C and Josh F)
Thursday, 10 January 2013
Chris Anderson's Thoery - The Long Tail (2006)
Defintion:
This thoery is the one that suggest that prior the broadband era retailers only stocked those items which where seen as "mainstream" (popular). This is due to the limitations of storing the items in stores, however when broadband was introduced retailers where able to store products in large quantities using warehouses and then sell them via online websites, this led to the stocking of more niche products, the idea being that there is more popular products stockpilled however a large variety of niche products are stocked in small amounts, then all the sales of these niche products equal to those of a popular products.
This thoery can be applied to many topic for example tv, film or music. I am going to focus on the music industry, the idea that before the boradband era only mainstream products would be stored for example this would be "Justin Bieber" albums in this era, however due to this there is now the need to get niche products stored for example bizzare music such as "Swedish death metal".
Wednesday, 9 January 2013
Examples of Twitter scandals
Justin Bieber fans want Selena Gomez to die
Many times we have tried to convince ourselves that the Beliebers aren’t so bad. They’re just little girls, right? Just as we loved New Kids on the Block and JTT, they love Justin. Right? Well, maybe not. Now that Bieber is dating Selena Gomez, some of his biggest fans are tweeting death threats to the 18-year-old singer/actress. Hey, children? Not okay. In fact, the FBI has gotten involved, and some of these girls may face jail time.
(BAD)
Twitter is a great way to keep up with your favorite Olympic athletes as they give insight into their sports and life in the Olympic Village, and occasionally spray racist vitriol, as Swiss soccer player Michel Morganella did on Monday, getting himself expelled. After an inappropriate missive on Monday in which he described South Koreans as a "bunch of mentally handicapped retards," the Swiss team sent Morganella home.
(BAD)
Many times we have tried to convince ourselves that the Beliebers aren’t so bad. They’re just little girls, right? Just as we loved New Kids on the Block and JTT, they love Justin. Right? Well, maybe not. Now that Bieber is dating Selena Gomez, some of his biggest fans are tweeting death threats to the 18-year-old singer/actress. Hey, children? Not okay. In fact, the FBI has gotten involved, and some of these girls may face jail time.
(BAD)
Twitter is a great way to keep up with your favorite Olympic athletes as they give insight into their sports and life in the Olympic Village, and occasionally spray racist vitriol, as Swiss soccer player Michel Morganella did on Monday, getting himself expelled. After an inappropriate missive on Monday in which he described South Koreans as a "bunch of mentally handicapped retards," the Swiss team sent Morganella home.
(BAD)
Some complete moron responded to Daley's fourth-place finish in synchronized diving on Monday by saying the 18-year old let his father down by not earning a spot on the medal stand.
The Olympian's dad died of brain cancer last year.
A subsequent Tweet from the same user said he was going to "find" Daley and "drown" him in the pool, which caught the attention of local police. They have reportedly arrested a 17-year old "on suspicion of malicious communications" in relation to his Twitter posts.
In England, Tweeting messages believed to be menacing, offensive or indecent can lead to prosecution. That may violate the First Amendment in the U.S., but would anyone really object if some idiot such as this is thrown in jail?
(GOOD) Although the content of this twitter message is a negative one, the outcome is good because as Twitter is a public social networking site the police where able to arrest the user that left this comment on the Olympic Athelete's twitter feed.
Kate Middleton: Nude photos are lauched on twitter where many poeple have seen it now, it was taken by the French adn shown in one its magazines however this image was then released on twitter by the public. As although it can be banned via news article on twitter in cannot.
(BAD)
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