Blockbuster

"The biggest surprise about today's news about Blockbuster is that the admistrators believe the core of the business is still profitable"

Blocbuster have gone into adminstration for the same reason as HMV they are not m,aking a internet presence and therefore other places are making more DVD sales than they are. These places are such as Netflix or LoveFilm which stores thousands of movies ready to stream at hoime for only £5.99 per month. These two online presences are competing with one another, however it would seem apparent that Blockbuster cannot compete. Blockbuster face the closing of 1,440 stores in comparrison to the 807 Woolsworth stores that closed just four years ago.
This is for the simple fact that customers are finding easier, quicker and cheaper methods of getting the content they want.

Once again Chris Anderon's Long Tail Theory can be applied to this story as using these online methods of gicing to the consumers what they want, they are able to store the most unusual of film genre etc. In comparrison to Blockbuster only storing those movies that are seen to be guarteed alot of sales. Therefore they do not have the space to store the niche products that only small amounts of people buy. And the online presence is a cheaper, faster and easier method of consuming.