Chris Anderson's Thoery - The Long Tail (2006)

Defintion:

This thoery is the one that suggest that prior the broadband era retailers only stocked those items which where seen as "mainstream" (popular). This is due to the limitations of storing the items in stores, however when broadband was introduced retailers where able to store products in large quantities using warehouses and then sell them via online websites, this led to the stocking of more niche products, the idea being that there is more popular products stockpilled however a large variety of niche products are stocked in small amounts, then all the sales of these niche products equal to those of a popular products.




















This thoery can be applied to many topic for example tv, film or music. I am going to focus on the music industry, the idea that before the boradband era only mainstream products would be stored for example this would be "Justin Bieber" albums in this era, however due to this there is now the need to get niche products stored for example bizzare music such as "Swedish death metal".