What is the stated purpose of the ASA?
The ASA regulate the UK advertising across all media there work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on resposibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisments, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisments from the state bodies who were the former regulatory body for advertisments.
What had it previously regulated?
Before ASA where able to cover broadcasted media i.e. Tv and Radio adverts they previously existed to cover printed media.
Now spend some time looking at some of the adjusications made by the ASA and by the PCC.
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