Barack Obama's campaign manager Jim Messina took to YouTube with an expletive laded post holiday message for supporters, however when the numbers where counted Obama's aided now $1 billion to have been raised for the 2012 campaign. This broke the 10 figure milestone, the reason for this is it brought in more small dollar fundraising through email, social media, mobile and its websites during the final months
It was said that his team raised $690 million digitally in 2012 this was a significant raise on the $500 million raised for the 2008 campaign.
Obama's twitter followers raised from 7 million to 23 million, he is the 5th most followed person on twitter.
Although the opposition had people following him who had more money, Obama's small donations won him the day (more of less). This links to the Chris Anderson's "Long Tail" theory.
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