Kickstarter is one website that ultimatelty defines "Crowd-sourcing" - whereby a large group collectively come together to push a product this is often done through fundings, for example alot of people give a small amount of money but together as a "crowd" raise alot. A perfect example of this is Zach Braff taking to kickstarter a website which allows for the a advertisiement of the idea and ten aloows people to fund the project.
Zach Braff has recently took to kickstarter to get a new movie funded, via crowdsourcing Zach Braff has raised more than $1m via the crowdfunding site Kickstarter towards a new film, which will be his followup to hit 2004 indie drama Garden State. This money was raised in a 24 hour period with a another 28 days to go. And his over all goal is only 2 million
This shows a perfect example when crowdsourcing goes to plan and the project is successfully completed.
Friday, 26 April 2013
Sunday, 7 April 2013
Half Term Tasks
Clay Shirky:
Clay Shirky is an American writer, consultant and teacher on the social and economic effects of Internet technologies.In his book Here Comes Everybody, Shirky explains how he has long spoken in favor of crowdsourcing and collaborative efforts online.
Clay Shirky is an American writer, consultant and teacher on the social and economic effects of Internet technologies.In his book Here Comes Everybody, Shirky explains how he has long spoken in favor of crowdsourcing and collaborative efforts online.
Shirky asserts that collaborative crowdsourced work results from "a successful fusion of a plausible promise, and effective tool and an acceptable bargain with the users." He states that the promise of what the user will get out of participating in a project leads to a person's desire to get involved. Collaborators will then choose the best social networking tool to do the job. One that "must be designed to fit the job being done, and it must help people do something they actually want to do." The bargain, Shirky states, defines what collaborators expect from each other's participation in the project. Shirky's Promise, Tool, Bargain premise restates aspects of the Uses and Gratifications Theory of mass media research.
David Gauntlett:
David Gauntlett believes that Web 2.0 does exist as he's sees a shift in the way the Internet has become more collaborative. This contrasts with other people's ideas that suggest that there has been no change between Web 1.0 when you had to pay for this collaborative. It also suggests that you go from a consumer to a prosumer. The term digital immigrants come to mind this would suggest the younger people
Wikinomics Examples:
http://www.wikinomics.com/blog/index.php/2008/06/09/wikinomics-in-action-wikitecture-wins-the-founders-award/
David Gauntlett believes that Web 2.0 does exist as he's sees a shift in the way the Internet has become more collaborative. This contrasts with other people's ideas that suggest that there has been no change between Web 1.0 when you had to pay for this collaborative. It also suggests that you go from a consumer to a prosumer. The term digital immigrants come to mind this would suggest the younger people
Wikinomics Examples:
http://www.wikinomics.com/blog/index.php/2008/06/09/wikinomics-in-action-wikitecture-wins-the-founders-award/
Thursday, 21 March 2013
Web 2.0 and the muic industry
Web 2.0 and the music industry
The Positives
-they can produce music without a label, using sites such as myspace.
-they can operate online without having to print a load of cd's which can cut costs
-major labels can source bands who already have an established fanbase
-they have the ability to advertise online, without having to go out and aquire a fanbase
-a wider audience can be reached
-synergetic links with other companies, such as xfactor and songs on itunes.
-this is a bad side for people who do not have internet because not everyone has it therfore if the bands is only
online then they will not be able to be heard by a lot of people.
The Negatives
-peer to peer sites where users can share file illegally over the internet which lead to piracy
-this lead to a large downfall in the music industries profit
-this weakened the divide between producers and consumers
-there is still 10:1 illegal downloads to every legal download in 2006
Digtial natives are people who are born into this new modern age of technology and are therefore
proficient in technology use. This is because they have gotten used to it being there and didnt know
about anything before it was there.
Digital immigrants are people who were born before the uprise in digital technology use and have
gotten used to being without this new prodcut.
Consider all stages of production:
-production
-distribution
-Marketing
-Exchange
-Consumption
The Positives
-they can produce music without a label, using sites such as myspace.
-they can operate online without having to print a load of cd's which can cut costs
-major labels can source bands who already have an established fanbase
-they have the ability to advertise online, without having to go out and aquire a fanbase
-a wider audience can be reached
-synergetic links with other companies, such as xfactor and songs on itunes.
-this is a bad side for people who do not have internet because not everyone has it therfore if the bands is only
online then they will not be able to be heard by a lot of people.
The Negatives
-peer to peer sites where users can share file illegally over the internet which lead to piracy
-this lead to a large downfall in the music industries profit
-this weakened the divide between producers and consumers
-there is still 10:1 illegal downloads to every legal download in 2006
Digtial natives are people who are born into this new modern age of technology and are therefore
proficient in technology use. This is because they have gotten used to it being there and didnt know
about anything before it was there.
Digital immigrants are people who were born before the uprise in digital technology use and have
gotten used to being without this new prodcut.
Consider all stages of production:
-production
-distribution
-Marketing
-Exchange
-Consumption
Spotify forges marketing partnership with coca-cola
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/spotify-forges-marketing-partnership-with-coca-cola.html
Coca-Cola has been one of Spotify's largest advertisers, and Wednesday's announcement does not call for any changes in that arrangement.
Spotify have cut a deal with coca-cola in the hope that the major instituation will expose spotify to more people and ulitmely get people to sign up. This is an agreement whereby no money is being exchanged between hands however are both saying that its a way to promote their products.
Spotify being a music streaming software that was released in the Unioted states on July, and Coca-cola being a massive brand Spotify are hoping that Coca-cola will give them an international footprint. Spotfy currently opperates in 13 countries most of which make up Europe. Coca-Cola can now use Spotify's service to instantly add music to its online marketing repertoire.
Spotify has 10 million people who use the service at least once a month. Of those, 7 million plug into the free version of Spotify, which is partially supported by ads and is available only through a computer browser. The remaining 3 million or so people pay a monthly fee for a premium, ad-free version of the service that's also available on tablets and smartphones.
Coca-Cola has been one of Spotify's largest advertisers, and Wednesday's announcement does not call for any changes in that arrangement.
Spotify have cut a deal with coca-cola in the hope that the major instituation will expose spotify to more people and ulitmely get people to sign up. This is an agreement whereby no money is being exchanged between hands however are both saying that its a way to promote their products.
Spotify being a music streaming software that was released in the Unioted states on July, and Coca-cola being a massive brand Spotify are hoping that Coca-cola will give them an international footprint. Spotfy currently opperates in 13 countries most of which make up Europe. Coca-Cola can now use Spotify's service to instantly add music to its online marketing repertoire.
Spotify has 10 million people who use the service at least once a month. Of those, 7 million plug into the free version of Spotify, which is partially supported by ads and is available only through a computer browser. The remaining 3 million or so people pay a monthly fee for a premium, ad-free version of the service that's also available on tablets and smartphones.
Sunday, 17 March 2013
Prelim, Final Product Evaluation
Preliminary Task:
After looking at several example's of newsletters for inspiration, including the analysed "Deyes High Newsletter" on my blog, I created my own mock-up followed by the creation of a final product as seen above. I included many features that make up a standardized newsletter. This included the terminology that goes on long with one, for example Slogans, Colour Scheme, Mast-head, Main image, Headline, Taglines and anchorage text. I will also talk about where I got the influences from to include these features into my own "Deyes High Newsletter". Everything I included was new at this stage as I had never used such software as Photoshop or camera techniques as the "Rule of Thirds" - so I will also be talking about my technical/physical progress throughout this unit.
Firstly the use of the slogan I have chosen "Remember to become a member", this isn't taken from anywhere however the idea to include a slogan was replicated from other newsletter style models I had looked at in the lead up to this final product.
The colour scheme I have chosen comes from a study of official Deyes High School newsletters, this being the fact that the school's colour scheme is Blue, Red, Black and White. Therefore using these colors instantly creates this form of familiar tone to the newsletter and as soon as people see this they can identify what it is within reading the title. This is common in magazines also for example audiences can identify a magazines genre and which magazine it is for example NME or Kerrang through its layout, color scheme etc.
The masthead I have chosen to use I have not created, this is the official Deyes High School title found on their school website, I have also chosen this for its familiar effect it has on the audience. I have placed it at the top of the newsletter as I have seen through my research that this is a common place to put the masthead. I faded out the background using Photoshop effects so that the "High School" part was visible in contrast to the background. I also deleted the original white background off the schools masthead so that is fitted into the newsletter better, I did this suing Photoshop by individually selecting the background and then deleting it.
The main image I have used is off a building in the school, I have taken this photo using a camera whilst applying skills/techniques I have learnt about in lessons for example the "Rule of Thirds". Where by I have positioned the camera so that if the camera was split into a grid the main feature of the image would be in the center of the picture. Once the picture had been captured I have uploaded it to Photoshop and applied a feather effect, this effect makes the image appear faded around the edges resulting in it fitting into the newsletter instead of it just sitting on top.
The headline I have chosen to use is "Newsletter" I have chosen this as it tells the audience what they are going to read, and what they can expect to be reading. I have used a font found on Photoshop and placed in center of the front page, this is because of the location I have found many of the headlines in the newsletter I have studies for research.
The Tagline I have chosen could also be considered a slogan as I have mentioned earlier on. I have placed it here as it stands out, and catches audience attention. It also has the ability to tell the audience a purpose to the newsletter etc.
Final Product:
This is the final product I have made, its comprised of several example's I have studied previously in my blog posts. Therefore taking into consideration all these style models I have studied I began to apply features into my own magazine such as Masthead, Headline, puffs/pugs, tagline, price, bar-code and main image. I have also applied theories such as male gaze theory. Also whilst completing this task I used many technological features so will talk in this analysis about my developments in this area.
So firstly I will talk about my magazines masthead, the masthead I have used has been my creation that I have done using Photoshop, I feel that where I have placed the image is good as it will be the house-style that will be kept throughout every edition of this magazines existence. I have used intialism "MK" which is in black with a drop shadow effect used to make it stand out from the background this effect also matches the natural image where by the shadow is on it, this caused a problem as I had to make the shadows match one another. I have than put "Music Key" underneath the "MK" text this tells people where it the "MK" comes from. I came up with these Ideas after looking/researching music magazines which have used this type of masthead for example the "Q" in the Q magazine, The next feature I will talk about is the tagline.
The tagline I have used at the top of the magazine front cover this position is used throughout the magazines edition therefore a house-style is created which is very important so that therefore the audience will know without reading the magazines masthead which magazine this is. I have tried to make it match my audience by using capitals making it stand out and also used red to make a certain word pop from the sentence - Then placed a faded box onto the background of the text this creates a more sophisticated look for the magazine. Once I had done this I created a price fore the magazine.
The price of the magazine was thought up after looking at magazines that I would compete with therefore I decided that in order to make my magazine affordable however to low of a price and people would feel that its cheap and tacky I gave it a standard price of £3.99.
The next feature I have created is the splash headlines these are the names of the artists that will relate to the contents of the magazine. I have made these fonts all the same therefore there is no more than three fonts used on the front cover which is from my research right as they did not use a lot of fonts as it seems disjointed from the magazine. I have used the same colors for each of them just alternating.
I have then created a bar code as this is a standard that is needed throughout the magazine industry I have placed mine on the front cover although some magazine companies place them on the back of the magazine.
The next feature I have used is the tagline, this tagline is "WORLDS GREATEST" this refers to the magazine and I have placed it at the bottom, in some ways you could say this is an incentive for the audience as this is what magazines do to encourage people to buy the magazine separating themselves from all the other magazines, however I have used an incentive in the magazine which is Free CD with purchase this is done by many magazines also relates to Ashley Warner the new upcoming star and the main feature of the magazine.
I then created an image using Photoshop for the background of the front cover, to create this cover a lot of skill was needed as it involves keeping some of the image whilst removing other bits, I have erased some things out of the image as i felt they didn't comply with the rest of the magazine for example I removed a stone pole from the fence behind Ashley Warner. Once this was completed I then went and edited the lips and the colour of the top, in order to do this I made a duplicate layer and then made that layer black and white whereby I then went back to the original and selected the colour of the lips once this was done I could rub out the black and white layer to keep the lip shade and the top shade. In order to make the photograph work with the text etc, some text had to be moved as its important in any music magazine that nothing conflicts with the image therefore I took the image and brought it in front of the text to create the look I have in the above image. I also believe that the costume I have chosen is good as it is trendy and meeting my audiences needs (teens) as they will keep up with fashion and gain fashion advice through celebrities and what they wear. I have applied this due to research I have done as seen previously in my blog I have made a blog post about how costume is used in magazines.
Theories that I have applied are....
Technological advances
So firstly I will talk about my magazines masthead, the masthead I have used has been my creation that I have done using Photoshop, I feel that where I have placed the image is good as it will be the house-style that will be kept throughout every edition of this magazines existence. I have used intialism "MK" which is in black with a drop shadow effect used to make it stand out from the background this effect also matches the natural image where by the shadow is on it, this caused a problem as I had to make the shadows match one another. I have than put "Music Key" underneath the "MK" text this tells people where it the "MK" comes from. I came up with these Ideas after looking/researching music magazines which have used this type of masthead for example the "Q" in the Q magazine, The next feature I will talk about is the tagline.
The tagline I have used at the top of the magazine front cover this position is used throughout the magazines edition therefore a house-style is created which is very important so that therefore the audience will know without reading the magazines masthead which magazine this is. I have tried to make it match my audience by using capitals making it stand out and also used red to make a certain word pop from the sentence - Then placed a faded box onto the background of the text this creates a more sophisticated look for the magazine. Once I had done this I created a price fore the magazine.
The price of the magazine was thought up after looking at magazines that I would compete with therefore I decided that in order to make my magazine affordable however to low of a price and people would feel that its cheap and tacky I gave it a standard price of £3.99.
The next feature I have created is the splash headlines these are the names of the artists that will relate to the contents of the magazine. I have made these fonts all the same therefore there is no more than three fonts used on the front cover which is from my research right as they did not use a lot of fonts as it seems disjointed from the magazine. I have used the same colors for each of them just alternating.
I have then created a bar code as this is a standard that is needed throughout the magazine industry I have placed mine on the front cover although some magazine companies place them on the back of the magazine.
The next feature I have used is the tagline, this tagline is "WORLDS GREATEST" this refers to the magazine and I have placed it at the bottom, in some ways you could say this is an incentive for the audience as this is what magazines do to encourage people to buy the magazine separating themselves from all the other magazines, however I have used an incentive in the magazine which is Free CD with purchase this is done by many magazines also relates to Ashley Warner the new upcoming star and the main feature of the magazine.
I then created an image using Photoshop for the background of the front cover, to create this cover a lot of skill was needed as it involves keeping some of the image whilst removing other bits, I have erased some things out of the image as i felt they didn't comply with the rest of the magazine for example I removed a stone pole from the fence behind Ashley Warner. Once this was completed I then went and edited the lips and the colour of the top, in order to do this I made a duplicate layer and then made that layer black and white whereby I then went back to the original and selected the colour of the lips once this was done I could rub out the black and white layer to keep the lip shade and the top shade. In order to make the photograph work with the text etc, some text had to be moved as its important in any music magazine that nothing conflicts with the image therefore I took the image and brought it in front of the text to create the look I have in the above image. I also believe that the costume I have chosen is good as it is trendy and meeting my audiences needs (teens) as they will keep up with fashion and gain fashion advice through celebrities and what they wear. I have applied this due to research I have done as seen previously in my blog I have made a blog post about how costume is used in magazines.
Theories that I have applied are....
Technological advances
Thursday, 7 March 2013
Online Streaming
History of it:
Attempts to display media on computers dates back to mid 20th century, although no progress was made due to high costs. However during the 1980's - 1990's personal computers became powerful enough to display various media. It wasn't till late 1990's early 2000's that the internet became more widely used an bandwidth was increased.
How its used:
Streaming is used by anyone locally from their own home, it requires an Internet connection and a device which if you go into the majority of houses these days you find both of these. When on the device it is as easy as searching for streaming sites such as project free TV etc and then search their server for the required show/movie. These streams are uploaded by anyone making this an example of wikinomics due to the collaborative effect it has. Therefore this shows how easy it is to stream in comparison to download. However this hasn't gone un-noticed as there's no such places as Netflix which charge a cost however provide a quality service for a small price. We have recently seen a rises in popularity for this product. It is now known for it combating illegal streams and downloads.
Big online streaming sites:
There are many online streaming sites however some are better than others for example a major one is project free TV however this is only of recent as the major one used to be surfthechannel although is now closed down. Although this goes to show that when one site is closed another will take its place because its so easy to set up. And also they are hard to shut down as the creators are technically not doing anything wrong as they don't upload the illegal content.
A major player in online streaming is spotify this is a software that always users to listen to music without purchasing it, this is beginning to rise in popularity recently. It has new features such as connecting to Facebook and sharing music with friends. It also suggests music similar to previously listen music.
Attempts to display media on computers dates back to mid 20th century, although no progress was made due to high costs. However during the 1980's - 1990's personal computers became powerful enough to display various media. It wasn't till late 1990's early 2000's that the internet became more widely used an bandwidth was increased.
How its used:
Streaming is used by anyone locally from their own home, it requires an Internet connection and a device which if you go into the majority of houses these days you find both of these. When on the device it is as easy as searching for streaming sites such as project free TV etc and then search their server for the required show/movie. These streams are uploaded by anyone making this an example of wikinomics due to the collaborative effect it has. Therefore this shows how easy it is to stream in comparison to download. However this hasn't gone un-noticed as there's no such places as Netflix which charge a cost however provide a quality service for a small price. We have recently seen a rises in popularity for this product. It is now known for it combating illegal streams and downloads.
Big online streaming sites:
There are many online streaming sites however some are better than others for example a major one is project free TV however this is only of recent as the major one used to be surfthechannel although is now closed down. Although this goes to show that when one site is closed another will take its place because its so easy to set up. And also they are hard to shut down as the creators are technically not doing anything wrong as they don't upload the illegal content.
A major player in online streaming is spotify this is a software that always users to listen to music without purchasing it, this is beginning to rise in popularity recently. It has new features such as connecting to Facebook and sharing music with friends. It also suggests music similar to previously listen music.
Wednesday, 6 March 2013
The role of ITunes
When did iTunes get introduced?
iTunes was initially introduced in 2001 on January 9th
What services did it offer?
iTunes offered an legal way to download albums and singles . And upload CDs onto your personal profile.
How has it changed the music industry?
iTunes has encouraged the rise of portable music: Itunes working off Mp3's that can be then stored on portable devices such as apples ipphone or ipods or other technologies such as mobile phones ettc. This therefore does not require any CD in the process therefore that medium is wiped out.
Death by brick and mortar: This describes the idea that its becoming natural for younger generation to not have to leave there house to purchase their chosen music, also easier and have access to a much more wider genre list. This is therefore resulting in the closure of stores such as we have seen recently HMV.
Good bye album hello single:
How has the platform changed between its inception and present day?
http://www.csmonitor.com/USA/Society/2010/0226/Three-ways-iTunes-and-its-10-billion-in-sales-changed-music-industry
iTunes was initially introduced in 2001 on January 9th
What services did it offer?
iTunes offered an legal way to download albums and singles . And upload CDs onto your personal profile.
How has it changed the music industry?
iTunes has encouraged the rise of portable music: Itunes working off Mp3's that can be then stored on portable devices such as apples ipphone or ipods or other technologies such as mobile phones ettc. This therefore does not require any CD in the process therefore that medium is wiped out.
Death by brick and mortar: This describes the idea that its becoming natural for younger generation to not have to leave there house to purchase their chosen music, also easier and have access to a much more wider genre list. This is therefore resulting in the closure of stores such as we have seen recently HMV.
Good bye album hello single:
How has the platform changed between its inception and present day?
http://www.csmonitor.com/USA/Society/2010/0226/Three-ways-iTunes-and-its-10-billion-in-sales-changed-music-industry
The role of Napster in 2001
What is Napster and why is it special?
Napster is the name given to the music focused online website, that was originally founded in 2001 as a peer to peer file sharing Internet service. It was so special because its known for being the first peer to peer illegal downloading site therefore the modern "bootleg pirating" method.
What was the response from consumers?
Consumers such as small bands had the ability to put their own music on Napster, giving them a free method of sharing their music to audiences - also could be considered a advertising strategy.
What was the response from artists?
The artist perception varied as to who they where, whether they be a major artist or a minor artist. As the minor artists enjoyed the opportunity to release free music etc. However artists such as Metallica did not agree with Napster at all. This is such an historic moment as it was the first case where a artist was suing a peer to peer file sharing software.
What happened to Napster?
Napster was eventually sued out of business due to there illegal materials and sat dormant for years until resurfacing as a competitor for spotify.
Napster is the name given to the music focused online website, that was originally founded in 2001 as a peer to peer file sharing Internet service. It was so special because its known for being the first peer to peer illegal downloading site therefore the modern "bootleg pirating" method.
What was the response from consumers?
Consumers such as small bands had the ability to put their own music on Napster, giving them a free method of sharing their music to audiences - also could be considered a advertising strategy.
What was the response from artists?
The artist perception varied as to who they where, whether they be a major artist or a minor artist. As the minor artists enjoyed the opportunity to release free music etc. However artists such as Metallica did not agree with Napster at all. This is such an historic moment as it was the first case where a artist was suing a peer to peer file sharing software.
What happened to Napster?
Napster was eventually sued out of business due to there illegal materials and sat dormant for years until resurfacing as a competitor for spotify.
Tuesday, 5 March 2013
Napster era finally dead?
Since the birth of Napster in the late 1990's in been a issue to stem the illegal downloads surfacing online. However many attempts to do so, a new one has been invented - it involves the MPAA and RIAA who plan to monitor peer to peer file sharing sites and catch people uploading/downloading TV shows, movies or music. Then when caught they will make note of your IP address and then send it to the users internet provider.The ISPs — AT&T, Verizon, Comcast, Time Warner, and Cable-vision all have agreed to then send the user 6 warnings each of a different scale the six warnings are:
1) Firstly its a simple warning.
2) Next comes the acknowledgement phase, whereby the user must confirm that they have seen this warning.
3) The Mitigation phase - this is the final stage whereby the internet provider will either block the user from using the internet or throttle their internet speed almost to an unbearable rate. Although non will terminate your account as they still want the money.
However it has its critics, for example privacy advocates argue and are most worried about the miss identification of the illegal user. Other argue that such places as internet cafe's etc could be affected although they say that these will not be targeted.
I feel that this idea will not work although it has the ability too until we get to stage 6 of the warning system the Mitigation phase this is because its all about profit they will not actually terminate a user because they will loose out on too much money. However with the other stages is has the ability too scare people into not downloading etc and the fact its being done in such as easy way also.
1) Firstly its a simple warning.
2) Next comes the acknowledgement phase, whereby the user must confirm that they have seen this warning.
3) The Mitigation phase - this is the final stage whereby the internet provider will either block the user from using the internet or throttle their internet speed almost to an unbearable rate. Although non will terminate your account as they still want the money.
However it has its critics, for example privacy advocates argue and are most worried about the miss identification of the illegal user. Other argue that such places as internet cafe's etc could be affected although they say that these will not be targeted.
I feel that this idea will not work although it has the ability too until we get to stage 6 of the warning system the Mitigation phase this is because its all about profit they will not actually terminate a user because they will loose out on too much money. However with the other stages is has the ability too scare people into not downloading etc and the fact its being done in such as easy way also.
Record Industry see's slight growth for first time since napster
The global record industry has reported a 0.3% higher revenue in 2012 than they where in 2011.
Thursday, 28 February 2013
How the Internet changed the music industry
The Internet has changed the music industry through several ways, these are production, distribution, marketing, consumption and exchange.
Firslty the distribution ha chnaged for the music indutry as in the beginning music was only viwed via concerts this then progressed to records then the illegal method of tapes came along so people recorded a concert in full. After this CD's where created for sale in many CD/music stores. This then carried to MP3's which can now be purchased over the Internet with major sellers such as Apple etc however there is also illegal downloads of MP3's avaible on sites such as LimeWire.
Firslty the distribution ha chnaged for the music indutry as in the beginning music was only viwed via concerts this then progressed to records then the illegal method of tapes came along so people recorded a concert in full. After this CD's where created for sale in many CD/music stores. This then carried to MP3's which can now be purchased over the Internet with major sellers such as Apple etc however there is also illegal downloads of MP3's avaible on sites such as LimeWire.
Thursday, 14 February 2013
What was life like before Netflix
Pre 2001 before the creation of broadband which seen the creation of sites such as Netflix etc (the Internet boom).
1) In order to get an idea of what house of cards has impacted on the tele industry, you will need to research the current system, how is television usually broadcasted?
2) what channels tend to dominate similar genres of tv shows to house of cards
House of Cards "used" to be aired via HBO an American broadcaster, however this is only one of many risky programs that they broadcast. As HBO has developed this representation of late that they show risky shows such as "Game of Thrones" these shows can be described as mar-mite you either love them or hate them. However I also know that HBO show documentaries that not everyone would watch for example they are currently advertising for the "Beyonce - Life is but a dream" documentary.From what I have read on HBO I could link them to the Chris Anderson Long Tail Theory as they show many niche programs that get average ratings and all add up to make the same ratings as one massive show and then show also popular shows/movies such as "The Lucky One".
3) what are the advantages and disadvantages to this system
1) In order to get an idea of what house of cards has impacted on the tele industry, you will need to research the current system, how is television usually broadcasted?
2) what channels tend to dominate similar genres of tv shows to house of cards
House of Cards "used" to be aired via HBO an American broadcaster, however this is only one of many risky programs that they broadcast. As HBO has developed this representation of late that they show risky shows such as "Game of Thrones" these shows can be described as mar-mite you either love them or hate them. However I also know that HBO show documentaries that not everyone would watch for example they are currently advertising for the "Beyonce - Life is but a dream" documentary.From what I have read on HBO I could link them to the Chris Anderson Long Tail Theory as they show many niche programs that get average ratings and all add up to make the same ratings as one massive show and then show also popular shows/movies such as "The Lucky One".
3) what are the advantages and disadvantages to this system
How has the Internet changed the TV industry?
The Internet has vastly changed many industries since its 2001 boradband avalibility, however I am going to concentrate on the TV industry.
This industry has been changed through many aspects because of the Internet some being beneficial other not so much. Firstly I will talk about the not so good points, streaming/downloading websites allow medium to watch pretty much any program whether it be niche or a blockbuster resulting in a loss for production companies. The Internet is not suitable for everyone because a lot of people still do not have access to the Internet and for program's such as "House of Cards" that can now only be viewed via Netflix legally.
Although the Internet also allows for a perfect advertising/promoting tool - for example movies can now advertise via youtube which is a less more costly promotion than say via television. It also allows to target certain social groups that can relate to the genre etc of the programme. However in terms of the Internet changing TV and how we view it can also be related to the fact that years ago we would have had to wait for individual episodes to be aired on television in many cases this would involve the release of one episode a week.
However now their is the potential of watching an entire series all at once such as examples of Netflix releasing the entire series of House of Cards. Another change is that America often release their shows before the United Kingdom get the rights to air them, however there are certain"illegal" sites that allow you to watch these programs the day they are realised in America.
So could this be the new way to view television, some people think not. People don't think this would be the best way to view program's as a lot of people like to watch there shows one episode a time and also don't have access to websites such as Netflix so older generation targeted shows wouldn't get watched via these sites.
I feel that this could be the future in years to come when all the generations re up to date with the new age technologies.
This industry has been changed through many aspects because of the Internet some being beneficial other not so much. Firstly I will talk about the not so good points, streaming/downloading websites allow medium to watch pretty much any program whether it be niche or a blockbuster resulting in a loss for production companies. The Internet is not suitable for everyone because a lot of people still do not have access to the Internet and for program's such as "House of Cards" that can now only be viewed via Netflix legally.
Although the Internet also allows for a perfect advertising/promoting tool - for example movies can now advertise via youtube which is a less more costly promotion than say via television. It also allows to target certain social groups that can relate to the genre etc of the programme. However in terms of the Internet changing TV and how we view it can also be related to the fact that years ago we would have had to wait for individual episodes to be aired on television in many cases this would involve the release of one episode a week.
However now their is the potential of watching an entire series all at once such as examples of Netflix releasing the entire series of House of Cards. Another change is that America often release their shows before the United Kingdom get the rights to air them, however there are certain"illegal" sites that allow you to watch these programs the day they are realised in America.
So could this be the new way to view television, some people think not. People don't think this would be the best way to view program's as a lot of people like to watch there shows one episode a time and also don't have access to websites such as Netflix so older generation targeted shows wouldn't get watched via these sites.
I feel that this could be the future in years to come when all the generations re up to date with the new age technologies.
Wednesday, 13 February 2013
The Fun Theory VW Piono Staircase
The Fun Theory revolves around a specific topic/item that people wouldn't normally find fun, therefore may avoid it entirely. This has been done with many things including stairs and speed cameras. However I have look further into the stairs version, this involved a set of stairs in a public area next to an escalator. The stairs where then turned into a stair piano and then on the footage it showed how more people chose to use the stairs rather than the escalator.
Example of Crowdsourcing
There are many examples of Crowd sourcing to find over the web, however I found 2 interesting cases of crowd sourcing these are;
James Patterson's Airborne:
James Patterson is a best selling author, however he created a book named "Air Borne" however he only wrote the first and last chapters and then let the public complete the other 28 chapters. This is an example of collaborative crowd sourcing because its a task that normally a employee would carry out although it has now been a set task for the public.
Thread-less - Twitter Tee's:
Threadless.com allowed for people/public to nominate their favorite twitter "tweets" and then have them turned into t-shirts, this could of resulted in a $500 reward for the creator of the tee's. This is an example of crowd sourcing as it involved the public creating a tshit to be sold making this a collobrative effort of people.
James Patterson's Airborne:
James Patterson is a best selling author, however he created a book named "Air Borne" however he only wrote the first and last chapters and then let the public complete the other 28 chapters. This is an example of collaborative crowd sourcing because its a task that normally a employee would carry out although it has now been a set task for the public.
Thread-less - Twitter Tee's:
Threadless.com allowed for people/public to nominate their favorite twitter "tweets" and then have them turned into t-shirts, this could of resulted in a $500 reward for the creator of the tee's. This is an example of crowd sourcing as it involved the public creating a tshit to be sold making this a collobrative effort of people.
Tuesday, 12 February 2013
Crowd Sourcing
Questions to answer for a blogpost on crowd sourcing
What is Jeff Howe's Definition of Crowd Sourcing?
Crowd sourcing is the act of company taking a function one performed by employees and outsourcing it to an undefined network of people, this can lead to a job being performed collaboratively although often usually undertaken by sole individuals.
What does the video believe is the key to successful crowd-sourcing?
Jeff Howe refers to the social communities as the building block to crowd sourcing, as he says that it proves that people can self organize in spite of the fact that this once required a manager.
Why do "crowds" form on the internet? Are you part of an online crowd- if so which?
Crowds form over the internet due to popular topics such as football, these can also be described as common topics that individuals can talk about, although it could even be very remote unpopular topics that bring these "communities" together. These groups from over the internet due to you do not have to reveal identity and also because it allows for long distance interactions for example different countries.
What are the crucial terms in Jeff Howes idea of crowd-sourcing? why is this crucial?
Open Call
Undefined
These terms both mean that you think is most qualified to help you isn't always the best person to do it.
Name two reasons why this type of crowd-sourcing is now possible?
Software such as Photoshop
The Internet
How effective do you believe it to be?
I believe crowd sourcing to be very effective although in some of these online communities you don't achieve much however in the instance of creating celebrity profiles it would appear very effective as a lot of information is correct this is websites such as "Wikipedia".
What do you think is the motivation behind it?
To bring people to gather through a shared interest, or in other cases to help one another through a free medium.
Name three advantages and disadvantages of a crowd sourcing?
Advantages:
You can get your work done for cheap, in many cases for free.
Provides a great marketing tool.
Talent comes searching for you as in people with a talent in a specific topic and ready for you to give them a task.
Disadvantages:
Is the information you are receiving true.
What is Jeff Howe's Definition of Crowd Sourcing?
Crowd sourcing is the act of company taking a function one performed by employees and outsourcing it to an undefined network of people, this can lead to a job being performed collaboratively although often usually undertaken by sole individuals.
What does the video believe is the key to successful crowd-sourcing?
Jeff Howe refers to the social communities as the building block to crowd sourcing, as he says that it proves that people can self organize in spite of the fact that this once required a manager.
Why do "crowds" form on the internet? Are you part of an online crowd- if so which?
Crowds form over the internet due to popular topics such as football, these can also be described as common topics that individuals can talk about, although it could even be very remote unpopular topics that bring these "communities" together. These groups from over the internet due to you do not have to reveal identity and also because it allows for long distance interactions for example different countries.
What are the crucial terms in Jeff Howes idea of crowd-sourcing? why is this crucial?
Open Call
Undefined
These terms both mean that you think is most qualified to help you isn't always the best person to do it.
Name two reasons why this type of crowd-sourcing is now possible?
Software such as Photoshop
The Internet
How effective do you believe it to be?
I believe crowd sourcing to be very effective although in some of these online communities you don't achieve much however in the instance of creating celebrity profiles it would appear very effective as a lot of information is correct this is websites such as "Wikipedia".
What do you think is the motivation behind it?
To bring people to gather through a shared interest, or in other cases to help one another through a free medium.
Name three advantages and disadvantages of a crowd sourcing?
Advantages:
You can get your work done for cheap, in many cases for free.
Provides a great marketing tool.
Talent comes searching for you as in people with a talent in a specific topic and ready for you to give them a task.
Disadvantages:
Is the information you are receiving true.
Thursday, 7 February 2013
Tim Berners Lee on Web 2.0
Tim Berners Lee strongly doubts any change between Web 1.0 and Web 2.0. He sees that the internet (Web 1.0) was always about connecting people to people not just connecting computers to one another, he describes the term Web 2.0 as jargon - noone really knows what Web 2.0 actually is, although he is a big fan of wiki's and blog's he says that there is no clear definition of Web 2.0 is.
Wednesday, 6 February 2013
Film Industry and the Internet
In pairs, make a list that covers all the different ways that the Internet has affected the film industry (positive and negative).
Positives
- It makes it easier for film companies to promote their films (websites, YouTube, pop-up’s, etc.)
- Films made available to download on iTunes/Netflix, etc.
- Free downloads for audiences.
- Audiences can view films from the comfort of their own home.
- Opens films to a wider audience.
- The audience is in control of the film, not the producers.
- Easier to get independent films promoted.
Negatives
- Free but illegal downloads are harming the jobs of those in the film industry.
- The cinema industry is in decline and struggling with ticket sales.
- Criminals benefit from Internet piracy.
- Illegal downloading forces cinema chains to increase ticket prices.
TASK: Case Study - Django Unchained 2013
Can it be downloaded? Where from?
Django can be downloaded from several websites that I am aware of, this is in despite of it being a newly produced movie only coming out in 2013. These websites are Movies2K and Project free TV. Both of these websites are well known due there vast amount of stream-able downloadable materials, it gives people the ability to view new or old materials online for free and anytime.
How many screens is it being shown on?
On the Opening weekend for Django it took in $30,688,000 whilst being shown in 3010 screens this is just in the United States.
Is it being shown in print or digitally?
This movie is being shown digitally.
What impact have audience produced films have?
What types of films are shown on user generated sites?
Many types of films are found on user generated websites, it really depends on the online community this website has. An average user generated website may display short films, current movies (e.g. Dark Zero Thirty) or it could be independent movies that are un-heard of.
Are audiences remixing film trailers? Why?
Yes, audiences are starting to remix film trailers, this is for several purposes. By remixing a trailer you can give the impression of a whole new movie or even genre, people do it to create "spoofs" and others simply do it for the pleasure of using software such as Imovie. A common feature you see is the combination of several trailers to make a singular trailer or even snippets from the movie to make a brand new trailer. However this wouldn't of been a common thing looking back to 2000 - 2004 era due to the idea of being a consumer not a prosumer. Since the launch of YouTube anyone anywhere can do this idea of "remixing" materials to create a something original and then sure their product online via this Web 2.0 tool that is YouTube.
Conclusion: Review material and make a list of key issues and developments. What impact has the Internet had on the film industry?
Django Unchained, will have suffered through online streaming/downloading this is a fact every movie will in this current generation. Although Django Unchained was a massive movie therefore it has had many views in cinemas also. Django Unchanged have also used the internet to its advantage, at its peak it was a massive thing on YouTube as in adverts for it - this would be cheaper than via Television also through social netwoking sites they have managed to get word of mouth going.The internet has had what can considered a negative impact on the film industry, more specifically these web 2.0 tools we speak of such as twitter, whereby links to film websites can be posted and then re-tweeted meaning the end result is man people see it, however these people pay nothing towards there viewing of the movie. As I know that I am part of this generation of "Why pay, when you can get it for free". This doesn't just effect the producers but the cinema's also as they have reported a decline in sales of tickets, this has the knock on effect for the "cinema goers" as these people have to pay more for their tickets as the tickets prices rise. Although the Internet isn't all bad for the film industry, As the internet makes it easier for the production companies to promote their films via the same internet sites that could be to blame for illegal downloading etc. This is because they can promote through YouTube, Popup's or social networking websites. There are limited amounts of sites that benefit of the Internet because they sell there products via the internet for example Love Film or Netflix. Using the Internet for the film industry allows for a greater audience. It makes it easier for the independent companies that do not have the same financial security as those major companies like Warner Brothers, therefore they can promote through the use of Facebook or Twitter for cheaper than advertising on the television etc.
Questions
1) The World Wide Web was first conceived 1969.
2) The first website was built and put online 6 August 1991. It regarded the WWW project
3) In October 27 1994, Web gives birth to banner ads.
4) YouTube was launched in February 2005.
5) Google was first registered on September 15, 1997.
6) broadband Internet became available 2000-2001
7) Amazon was founded in 1994 however was launched in 1995.
8) When did Web 2.0 become frequently used in 2004
2) The first website was built and put online 6 August 1991. It regarded the WWW project
3) In October 27 1994, Web gives birth to banner ads.
4) YouTube was launched in February 2005.
5) Google was first registered on September 15, 1997.
6) broadband Internet became available 2000-2001
7) Amazon was founded in 1994 however was launched in 1995.
8) When did Web 2.0 become frequently used in 2004
David Gauntlett Web 2.0
David Gauntlett believes that Web 2.0 does exist as he's sees a shift in the way the Internet has become more collaborative. This contrasts with other people's ideas that suggest that there has been no change between Web 1.0 when you had to pay for this collaborative. It also suggests that you go from a consumer to a prosumer. The term digital immigrants come to mind this would suggest the younger people
Friday, 1 February 2013
Catfish commentary
Catfish Commentary:
Nev Schulman a young man that lives in an apartment with two friends, one of which is his brother. Both friends are film makers - when they become interested in the friendship that is being built between Nev and Abby they begin to record the events. Nev then began to speak to the mother of Abby, Angela to confirm the artwork he was sending to Abby. Nev then began to communicate with the older sister Megan. This relationship grows as he still gets sent parcels of Abby's drawings. Nev begins to receive emails over the Web 2.0 tool Facebook about Megan. Nev sends a letter to the supposed house address of Megan. Nev the receives a song from Megan, that is meant to be her however when he searches for it on YouTube he finds the song and realises its not real, therefore he questions what he really knows about this family. Nev and his two friends decide to head down to Michigan in search of the truth, firstly they visit the farmhouse where he had been sending the postcards to Megan although when he gets there she is not there. He then heads to Angela's house where he meets Abby the daughter, whilst the mother tries to reach Megan via phone call, she says she got through to her and she will be down soon. Whilst all this is going on Nev knows the truth. He asked who the artist was and one of the children said there mum draws the portraits of Nev not Abby. Nev begins to text Megan and notices that Angela looks at her phone when he does so, the three lads assume that all the Facebook accounts are fake. Nev decides to approach the mother on the issue and she admits the whole thing that Megan does exist just that she was portraying her whilst she was in a rehab centre. She also admits to many other fake accounts and personalities. At the end of this movie the ending credits say that the rehab centre does not have a Megan in its care, this would suggest she doesn't exist and she lied again.
This highlights the major floor in the current Web 2.0 tools in this case it's Facebook, the fact that it is extremely easy to set up a fake account and pose as another person. Many people fall for this due to what they see a prof because of pictures names etc. although they beer really know who they are talking too.
Nev Schulman a young man that lives in an apartment with two friends, one of which is his brother. Both friends are film makers - when they become interested in the friendship that is being built between Nev and Abby they begin to record the events. Nev then began to speak to the mother of Abby, Angela to confirm the artwork he was sending to Abby. Nev then began to communicate with the older sister Megan. This relationship grows as he still gets sent parcels of Abby's drawings. Nev begins to receive emails over the Web 2.0 tool Facebook about Megan. Nev sends a letter to the supposed house address of Megan. Nev the receives a song from Megan, that is meant to be her however when he searches for it on YouTube he finds the song and realises its not real, therefore he questions what he really knows about this family. Nev and his two friends decide to head down to Michigan in search of the truth, firstly they visit the farmhouse where he had been sending the postcards to Megan although when he gets there she is not there. He then heads to Angela's house where he meets Abby the daughter, whilst the mother tries to reach Megan via phone call, she says she got through to her and she will be down soon. Whilst all this is going on Nev knows the truth. He asked who the artist was and one of the children said there mum draws the portraits of Nev not Abby. Nev begins to text Megan and notices that Angela looks at her phone when he does so, the three lads assume that all the Facebook accounts are fake. Nev decides to approach the mother on the issue and she admits the whole thing that Megan does exist just that she was portraying her whilst she was in a rehab centre. She also admits to many other fake accounts and personalities. At the end of this movie the ending credits say that the rehab centre does not have a Megan in its care, this would suggest she doesn't exist and she lied again.
This highlights the major floor in the current Web 2.0 tools in this case it's Facebook, the fact that it is extremely easy to set up a fake account and pose as another person. Many people fall for this due to what they see a prof because of pictures names etc. although they beer really know who they are talking too.
Wednesday, 30 January 2013
Obama 2012 Digital Fundraising Outperformed 2008
Barack Obama's campaign manager Jim Messina took to YouTube with an expletive laded post holiday message for supporters, however when the numbers where counted Obama's aided now $1 billion to have been raised for the 2012 campaign. This broke the 10 figure milestone, the reason for this is it brought in more small dollar fundraising through email, social media, mobile and its websites during the final months
It was said that his team raised $690 million digitally in 2012 this was a significant raise on the $500 million raised for the 2008 campaign.
Obama's twitter followers raised from 7 million to 23 million, he is the 5th most followed person on twitter.
Although the opposition had people following him who had more money, Obama's small donations won him the day (more of less). This links to the Chris Anderson's "Long Tail" theory.
It was said that his team raised $690 million digitally in 2012 this was a significant raise on the $500 million raised for the 2008 campaign.
Obama's twitter followers raised from 7 million to 23 million, he is the 5th most followed person on twitter.
Although the opposition had people following him who had more money, Obama's small donations won him the day (more of less). This links to the Chris Anderson's "Long Tail" theory.
Sunday, 27 January 2013
Theory 2: Wikinomics Tapscott + Williams 2006
Definition:
The theory and practice of mass collaboration using electronic communications.
1: Peering -
The free sharing of materials over the internet, this is good news for businesses as it cuts distribution costs to almost zero however its bad news for people who want to protect their materials. Therefore it will change change economics beyond recognition. A contemporary media example for peering is the "Cut for Bieber" story. This involved the die hard Justin Bieber fans who when they found out Justin Bieber was smoking they would create images cutting themselves with the title "Cut for Bieber". This began to spread as more and more people did it.
2: Free Creativity -
This is a natural and positive outcome of the free market, i means that its hard to regulate. This is achieved by the materials being protected however it allows for materials to be remixed. A perfect example of this would be YouTube, a internet site that allows people to be creativity whether that be drawing to music etc. It gives them the chance to show the world not just a small society there product.
3: Democratized -
The media is democratised by peering, free creativity and we media. A example of this is Wikipedia, a free encyclopedia, therefore anyone can use it when ever they want to. It operates by none specialist editing the information that can be changed by any one at any time.
4: Thinking Globally -
The internet allows people from all over the world to communicate as they would gong to a "coffee shop". An example of this would be such as the Liverpool website where people can talk about their views on the football. This would more than likely be used by Liverpool fans specifically.
5: Perfect Storm -
This describes the idea that business know realise that in order to succeed internationally they need to use Web 2.0 tools. An example of this is the closure of Blockbuster because it it used the Web 2.0 tools then they would of been ale to compete with such companies as Amazon.
The theory and practice of mass collaboration using electronic communications.
1: Peering -
The free sharing of materials over the internet, this is good news for businesses as it cuts distribution costs to almost zero however its bad news for people who want to protect their materials. Therefore it will change change economics beyond recognition. A contemporary media example for peering is the "Cut for Bieber" story. This involved the die hard Justin Bieber fans who when they found out Justin Bieber was smoking they would create images cutting themselves with the title "Cut for Bieber". This began to spread as more and more people did it.
2: Free Creativity -
This is a natural and positive outcome of the free market, i means that its hard to regulate. This is achieved by the materials being protected however it allows for materials to be remixed. A perfect example of this would be YouTube, a internet site that allows people to be creativity whether that be drawing to music etc. It gives them the chance to show the world not just a small society there product.
3: Democratized -
The media is democratised by peering, free creativity and we media. A example of this is Wikipedia, a free encyclopedia, therefore anyone can use it when ever they want to. It operates by none specialist editing the information that can be changed by any one at any time.
4: Thinking Globally -
The internet allows people from all over the world to communicate as they would gong to a "coffee shop". An example of this would be such as the Liverpool website where people can talk about their views on the football. This would more than likely be used by Liverpool fans specifically.
5: Perfect Storm -
This describes the idea that business know realise that in order to succeed internationally they need to use Web 2.0 tools. An example of this is the closure of Blockbuster because it it used the Web 2.0 tools then they would of been ale to compete with such companies as Amazon.
Wednesday, 23 January 2013
Russel Brand/Johnathan Ross phone call in
http://www.youtube.com/watch?v=Cqt9rZR8pzk
In 2008 During the Russell Brand Show on BBC Radio 2, with Johnathan Ross as a guest they rang up Andrew Sach and got though to his voice mail where they then made several messages about his grand-daughter the first way talking about a false allegation of her sleeping with Russell Brand, this comment made by Johnathan Ross. The next two messages where meant to apologies however they made it worse. It resulted in the BBC getting fined by OFCOM £150,000, and Ross was suspended for 12 weeks without pay.
What, in your opinion, was the problem with this broadcast?
In my opinion, there where many problems with this broadcast, firstly being the fact that this wasn't alive broadcast it was pre-recorded meaning that the producers or regulators could of pulled it from circulation. However as we know this had knock on effects for both Johnathan Ross and the BBC being fined by the regulators OF-COM. Another problem is the blatant harassment of an elderly man - where they named a family member and gave away private details. This was obvious from watching the video clip.
Why was this particular case of blatant disregard of OFCOM regulations highlighted?
I see this as a direct blatant disregard of OFCOM regulations, as BBC Radio 2 is recognized and known for it toned down, mature conversations, enter the Russell Brand show where offensive language was used to harass an elderly man (whether they classed it as light hearted banter at the time). An example of this is when Johnathan Ross said that Russell f**ked your grand-daughter.
What was hoped to be gained by OFCOM punishing BBC/Ross?
Ofcom as a regulator need to act upon these incidents so that the same or other broadcaster don't make these mistakes again, or feel they can get away with it this is why Ofcom fined BBC £150,000. This stamps out the problem this is done by many regulators in any industry - serious punishments stop issues like this occurring in the future.
Was it right to punish Brand/Ross? Why?
I feel it was right to punish them because it was a despicable action that they carried out, although I think a major blame was that the producers still let the show air later on - because they should of known that this did not co-hear to the regulations that OFCOM have set out.
What do you think should have happened to Brand/Ross?
As we know Johnathan Ross was put out of work for 12 weeks without being paid, this I feel was a justifiable punishment, however Russell Brand carries this image with him, the idea of him is that it speaks what he feels and raises controversial issues. However I feel that he should of been out of work like Johnathan Ross was.
Does this case highlight the need to regulate the media?
I feel it does highlight the need to regulate the media, this is because if without these regulating bodies the media would be filled with these type of controversial issues. It results in the privacy of people and also stops lies being spread in the media such as ASA which covers adverts they often stop adverts that promote a image that is not true.
In 2008 During the Russell Brand Show on BBC Radio 2, with Johnathan Ross as a guest they rang up Andrew Sach and got though to his voice mail where they then made several messages about his grand-daughter the first way talking about a false allegation of her sleeping with Russell Brand, this comment made by Johnathan Ross. The next two messages where meant to apologies however they made it worse. It resulted in the BBC getting fined by OFCOM £150,000, and Ross was suspended for 12 weeks without pay.
What, in your opinion, was the problem with this broadcast?
In my opinion, there where many problems with this broadcast, firstly being the fact that this wasn't alive broadcast it was pre-recorded meaning that the producers or regulators could of pulled it from circulation. However as we know this had knock on effects for both Johnathan Ross and the BBC being fined by the regulators OF-COM. Another problem is the blatant harassment of an elderly man - where they named a family member and gave away private details. This was obvious from watching the video clip.
Why was this particular case of blatant disregard of OFCOM regulations highlighted?
I see this as a direct blatant disregard of OFCOM regulations, as BBC Radio 2 is recognized and known for it toned down, mature conversations, enter the Russell Brand show where offensive language was used to harass an elderly man (whether they classed it as light hearted banter at the time). An example of this is when Johnathan Ross said that Russell f**ked your grand-daughter.
What was hoped to be gained by OFCOM punishing BBC/Ross?
Ofcom as a regulator need to act upon these incidents so that the same or other broadcaster don't make these mistakes again, or feel they can get away with it this is why Ofcom fined BBC £150,000. This stamps out the problem this is done by many regulators in any industry - serious punishments stop issues like this occurring in the future.
Was it right to punish Brand/Ross? Why?
I feel it was right to punish them because it was a despicable action that they carried out, although I think a major blame was that the producers still let the show air later on - because they should of known that this did not co-hear to the regulations that OFCOM have set out.
What do you think should have happened to Brand/Ross?
As we know Johnathan Ross was put out of work for 12 weeks without being paid, this I feel was a justifiable punishment, however Russell Brand carries this image with him, the idea of him is that it speaks what he feels and raises controversial issues. However I feel that he should of been out of work like Johnathan Ross was.
Does this case highlight the need to regulate the media?
I feel it does highlight the need to regulate the media, this is because if without these regulating bodies the media would be filled with these type of controversial issues. It results in the privacy of people and also stops lies being spread in the media such as ASA which covers adverts they often stop adverts that promote a image that is not true.
Saturday, 19 January 2013
Blockbuster
"The biggest surprise about today's news about Blockbuster is that the admistrators believe the core of the business is still profitable"
Blocbuster have gone into adminstration for the same reason as HMV they are not m,aking a internet presence and therefore other places are making more DVD sales than they are. These places are such as Netflix or LoveFilm which stores thousands of movies ready to stream at hoime for only £5.99 per month. These two online presences are competing with one another, however it would seem apparent that Blockbuster cannot compete. Blockbuster face the closing of 1,440 stores in comparrison to the 807 Woolsworth stores that closed just four years ago.
This is for the simple fact that customers are finding easier, quicker and cheaper methods of getting the content they want.
Once again Chris Anderon's Long Tail Theory can be applied to this story as using these online methods of gicing to the consumers what they want, they are able to store the most unusual of film genre etc. In comparrison to Blockbuster only storing those movies that are seen to be guarteed alot of sales. Therefore they do not have the space to store the niche products that only small amounts of people buy. And the online presence is a cheaper, faster and easier method of consuming.
Blocbuster have gone into adminstration for the same reason as HMV they are not m,aking a internet presence and therefore other places are making more DVD sales than they are. These places are such as Netflix or LoveFilm which stores thousands of movies ready to stream at hoime for only £5.99 per month. These two online presences are competing with one another, however it would seem apparent that Blockbuster cannot compete. Blockbuster face the closing of 1,440 stores in comparrison to the 807 Woolsworth stores that closed just four years ago.
This is for the simple fact that customers are finding easier, quicker and cheaper methods of getting the content they want.
Once again Chris Anderon's Long Tail Theory can be applied to this story as using these online methods of gicing to the consumers what they want, they are able to store the most unusual of film genre etc. In comparrison to Blockbuster only storing those movies that are seen to be guarteed alot of sales. Therefore they do not have the space to store the niche products that only small amounts of people buy. And the online presence is a cheaper, faster and easier method of consuming.
HMV
HMV sadly remains as the last major music retailer, but for how long... its demise seems inevitable - this is unless a buyer steps in as it stands HMV are in adminstration. The idea of shopping in stores for your music seems to be outdated as other methods of purchasing are in for exmaple amazon or play.com provide a cheaper and easier way to get music. The only reason people seem to want to buy music in stores is for the nostagic feeling.
Chirs Anderson's Long Tail Theory can be applied to this as suggests that HMV not being a major online presence, not selling those niche products that other music retailers do sell. As I know that HMV only really sell the major hits such as your Justin Bieber's etc.
Chirs Anderson's Long Tail Theory can be applied to this as suggests that HMV not being a major online presence, not selling those niche products that other music retailers do sell. As I know that HMV only really sell the major hits such as your Justin Bieber's etc.
Thursday, 17 January 2013
Advertising Standards Authority
What is the stated purpose of the ASA?
The ASA regulate the UK advertising across all media there work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on resposibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisments, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisments from the state bodies who were the former regulatory body for advertisments.
What had it previously regulated?
Before ASA where able to cover broadcasted media i.e. Tv and Radio adverts they previously existed to cover printed media.
Now spend some time looking at some of the adjusications made by the ASA and by the PCC.
The ASA regulate the UK advertising across all media there work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on resposibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisments, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisments from the state bodies who were the former regulatory body for advertisments.
What had it previously regulated?
Before ASA where able to cover broadcasted media i.e. Tv and Radio adverts they previously existed to cover printed media.
Now spend some time looking at some of the adjusications made by the ASA and by the PCC.
Press Complaints Commision
In 2012 what proportion of complaints made to the PCC where about accuracy in reporting?
In 2012 the proportion of complaints made to the PCC about the accuracy in reports was 61%.
What proportion of compalints where related to intrusion into privacy?
In 2012 the proportion of complaints made to the PCC about the intrusion of privacy was 15%.
Who was the code drawn up by?
The code was drawn up by the editors themselves and also covers the way in which the news is gathered by the journalists and editors and also how this news is reported.
How do the PCC justify their self regulation of their industry?
How is the PCC funded?
The PCC is funded via newspaper and magazines. A levy is also raised by the Press Standard Board of Finance which helps to pay for the PCC, also the PCC receives no funding from the Government at all. This does not make much sense as the PCC will be less obligated to punish newspapers and magazines more severely with fines etc as they are the ones that are paying for the PCC itself.
List the 16 main headings of the code of practise of the PCC
The sixteen main headings are:
- Accuracy
- Oppurtunity to reply
- Privacy
- Harassment
- Intrusion into grief or shock
- Children
- Children in sex cases
- Hospitals
- Reporting in crime
- Clandestine devices and subterfuge
- Victims of sexual assault
- Discrimination
- Financial Journalism
- Confidential Sources
- Witness Payments In Criminal Trails
- Payment To Criminals
Wednesday, 16 January 2013
Ofcom Regulation
Which media does Ofcom handle complaints about?
Ofcom as a regulation body cover many areas of the media, these areas are;
Television and radio: Ofcom licenses all UK commercial television and radio services in the UK.
Telephone and broadband: Ofcom regulates the UK telecoms sector, defining and enforcing the conditions by which all mobile and fixed-line phone and broadband companies must abide.
Spectrum licensing ad protection: Ofcom is responsible for the management, regulation, assignment and licensing of the electromagnetic spectrum in the UK
Postal services: In October 2010 the UK Government announced plans for Ofcom to inherit the functions of Postcom as part of a wider set of public service austerity measures
Consultations: Ofcom makes extensive use of consultations with industry and the public to help it make decisions based upon the evidence presented.
What aspects of a programme broadcast on commercial radio and TV can consider?
The aspects that Ofcom can consider about TV and commercial radio are a wide variety. This can range from the content of the programme or commercial radio broadcast. It includes harmful or offensive material and unfair treatment or infringement of privacy.
What issues can it consider relating to programmes broadcast by the BBC?
What issues can it consider relating to sponsorship?
Companies can have their products represented on TV shows, this is known as sponsorship. However is a TV show uses the product without permission then Ofcom will step in as they regulate this issue.
An example of this is in TV shows its very apparent that the logo of the product is on full view, if there is no sponsorship to be seen the item would not have a logo on it or any feature to suggest it being a specific brand.
What sanctions can impose on media institutions?
Ofcom can:
Direct a broadcaster not to repeat a advertisement or a television show
Direct a broadcaster to publish a correction or judgement
They can also fine a broadcasteer or revoke a license it can even shorten one this excludes bbc, channel 4 or S4C
What is not within its remit?
Ofcom as a regulation body cover many areas of the media, these areas are;
Television and radio: Ofcom licenses all UK commercial television and radio services in the UK.
Telephone and broadband: Ofcom regulates the UK telecoms sector, defining and enforcing the conditions by which all mobile and fixed-line phone and broadband companies must abide.
Spectrum licensing ad protection: Ofcom is responsible for the management, regulation, assignment and licensing of the electromagnetic spectrum in the UK
Postal services: In October 2010 the UK Government announced plans for Ofcom to inherit the functions of Postcom as part of a wider set of public service austerity measures
Consultations: Ofcom makes extensive use of consultations with industry and the public to help it make decisions based upon the evidence presented.
What aspects of a programme broadcast on commercial radio and TV can consider?
The aspects that Ofcom can consider about TV and commercial radio are a wide variety. This can range from the content of the programme or commercial radio broadcast. It includes harmful or offensive material and unfair treatment or infringement of privacy.
What issues can it consider relating to programmes broadcast by the BBC?
What issues can it consider relating to sponsorship?
Companies can have their products represented on TV shows, this is known as sponsorship. However is a TV show uses the product without permission then Ofcom will step in as they regulate this issue.
An example of this is in TV shows its very apparent that the logo of the product is on full view, if there is no sponsorship to be seen the item would not have a logo on it or any feature to suggest it being a specific brand.
What sanctions can impose on media institutions?
Ofcom can:
Direct a broadcaster not to repeat a advertisement or a television show
Direct a broadcaster to publish a correction or judgement
They can also fine a broadcasteer or revoke a license it can even shorten one this excludes bbc, channel 4 or S4C
What is not within its remit?
Friday, 11 January 2013
Research - Amazon AutoRip. Play.Com Jersey Retailer
Amazon Link:
/http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/
http://www.bbc.co.uk/news/technology-20972027
Definition:
Amazon has added a new technology to its services called AutoRip. AutoRip is a new service that is only available in the US as of now and is designed to try and take the reigns from Apple in the music business. AutoRip allows users that have bought physical copies of CDs from amazon to listen to the digital versions of the tracks that will will be automatically stored on their amazon cloud account and can be played using the online amazon player in a web browser or using an android, iPhone Kindle Fire and Other tablets.
Play.com Links:
http://www.bbc.co.uk/news/world-europe-jersey-20953357
Definition:
Jersey based Play.com have announced that they will no longer be seling products directly to customers anymore. This is due to the closing of the Low Value Consignment Relief that would allow stores to sell products that are lower than £15 in value VAT Free. It has been said that all 147 Staff from the Jersey based office are to be made redundant as well as 67 staff from the Cambridge and Bristol offices. The closing of the Low Value Consignment Relief loophole has been a major hammer blow to the company causing many redundancies and may harm the business further as the only people selling items on Play.com will now be third parties.
(Work done by Tom C and Josh F)
/http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/
http://www.bbc.co.uk/news/technology-20972027
Definition:
Amazon has added a new technology to its services called AutoRip. AutoRip is a new service that is only available in the US as of now and is designed to try and take the reigns from Apple in the music business. AutoRip allows users that have bought physical copies of CDs from amazon to listen to the digital versions of the tracks that will will be automatically stored on their amazon cloud account and can be played using the online amazon player in a web browser or using an android, iPhone Kindle Fire and Other tablets.
Play.com Links:
http://www.bbc.co.uk/news/world-europe-jersey-20953357
Definition:
Jersey based Play.com have announced that they will no longer be seling products directly to customers anymore. This is due to the closing of the Low Value Consignment Relief that would allow stores to sell products that are lower than £15 in value VAT Free. It has been said that all 147 Staff from the Jersey based office are to be made redundant as well as 67 staff from the Cambridge and Bristol offices. The closing of the Low Value Consignment Relief loophole has been a major hammer blow to the company causing many redundancies and may harm the business further as the only people selling items on Play.com will now be third parties.
(Work done by Tom C and Josh F)
Thursday, 10 January 2013
Chris Anderson's Thoery - The Long Tail (2006)
Defintion:
This thoery is the one that suggest that prior the broadband era retailers only stocked those items which where seen as "mainstream" (popular). This is due to the limitations of storing the items in stores, however when broadband was introduced retailers where able to store products in large quantities using warehouses and then sell them via online websites, this led to the stocking of more niche products, the idea being that there is more popular products stockpilled however a large variety of niche products are stocked in small amounts, then all the sales of these niche products equal to those of a popular products.
This thoery can be applied to many topic for example tv, film or music. I am going to focus on the music industry, the idea that before the boradband era only mainstream products would be stored for example this would be "Justin Bieber" albums in this era, however due to this there is now the need to get niche products stored for example bizzare music such as "Swedish death metal".
Wednesday, 9 January 2013
Examples of Twitter scandals
Justin Bieber fans want Selena Gomez to die
Many times we have tried to convince ourselves that the Beliebers aren’t so bad. They’re just little girls, right? Just as we loved New Kids on the Block and JTT, they love Justin. Right? Well, maybe not. Now that Bieber is dating Selena Gomez, some of his biggest fans are tweeting death threats to the 18-year-old singer/actress. Hey, children? Not okay. In fact, the FBI has gotten involved, and some of these girls may face jail time.
(BAD)
Twitter is a great way to keep up with your favorite Olympic athletes as they give insight into their sports and life in the Olympic Village, and occasionally spray racist vitriol, as Swiss soccer player Michel Morganella did on Monday, getting himself expelled. After an inappropriate missive on Monday in which he described South Koreans as a "bunch of mentally handicapped retards," the Swiss team sent Morganella home.
(BAD)
Many times we have tried to convince ourselves that the Beliebers aren’t so bad. They’re just little girls, right? Just as we loved New Kids on the Block and JTT, they love Justin. Right? Well, maybe not. Now that Bieber is dating Selena Gomez, some of his biggest fans are tweeting death threats to the 18-year-old singer/actress. Hey, children? Not okay. In fact, the FBI has gotten involved, and some of these girls may face jail time.
(BAD)
Twitter is a great way to keep up with your favorite Olympic athletes as they give insight into their sports and life in the Olympic Village, and occasionally spray racist vitriol, as Swiss soccer player Michel Morganella did on Monday, getting himself expelled. After an inappropriate missive on Monday in which he described South Koreans as a "bunch of mentally handicapped retards," the Swiss team sent Morganella home.
(BAD)
Some complete moron responded to Daley's fourth-place finish in synchronized diving on Monday by saying the 18-year old let his father down by not earning a spot on the medal stand.
The Olympian's dad died of brain cancer last year.
A subsequent Tweet from the same user said he was going to "find" Daley and "drown" him in the pool, which caught the attention of local police. They have reportedly arrested a 17-year old "on suspicion of malicious communications" in relation to his Twitter posts.
In England, Tweeting messages believed to be menacing, offensive or indecent can lead to prosecution. That may violate the First Amendment in the U.S., but would anyone really object if some idiot such as this is thrown in jail?
(GOOD) Although the content of this twitter message is a negative one, the outcome is good because as Twitter is a public social networking site the police where able to arrest the user that left this comment on the Olympic Athelete's twitter feed.
Kate Middleton: Nude photos are lauched on twitter where many poeple have seen it now, it was taken by the French adn shown in one its magazines however this image was then released on twitter by the public. As although it can be banned via news article on twitter in cannot.
(BAD)
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